Seo Fundamentals For Web Site Design

By Author: Deshna
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We know that SEO for a website starts right from its development stage. SEO factors are to be kept in mind from the time we register a domain until the web site goes live. however most seo’s & web designers ignore these tiny SEO basics which will help the web site to increase conversions & rankings.
Here may be a list of basic SEO ways that ought to be enforced from the time the web site is being developed
Site-wide SEO
Site-wide SEO techniques have a robust impact the whole web site.
Accessibility
• Page access: If a research engine can’t reach a page, it’s not possible to possess it indexed. check that that the robots.txt file or robots meta tag isn’t accidentally obstruction necessary pages.
• Inappropriate pages: On the opposite hand: some pages shouldn\'t be indexed, for instance incomplete pages or confidential pages. Block them via therobots.txt file or robots meta tag.
• Pagination: facilitate search engines handle page number by implementing therel=”next” and rel=”prev” tag.
• Redirects: use 301-redirects rather than 302. 301-redirects ...
... pass additional PageRank.
• 404 errors: attempt to scale back the number of 404 errors to a minimum.
• Site speed: website speed has become a ranking issue. quicker is best. Use Google Page Speed to ascertain the loading time of your pages.
• Mobile accessibility: is your website accessible for mobile devices? Google recommends a responsive style.
• Duplicate content: check for duplicate content in Google Webmaster tools, via the website: search command or via site locomotion package. Duplicate content problems is solved via a 301-redirect, the rel=”canonical” tag, meta robots tag, address revising or Google Webmaster Tools.
URL Structure
• www or non-www: select one and check that the inner and arriving links use constant format. Use Google Webmaster Tools to line the well-liked version. Automatic address revising is additionally potential.
• Domain extension: native businesses would possibly wish to think about selecting a country-specific domain extension for higher ranking.
• Subdomain or subfolder: Subdomains square measure usually seen by Google as separate domains, thus it’s best to use subfolders. If you have got many, non-related product you\'ll be able to still take a subdomain tho\'.
• Descriptive URLs: use a descriptive page name rather than a random range of words and letters. constant goes for subfolders.
• Hyphens: use hyphens to separate words in a very address.
• address parameters: you\'ll be able to facilitate Google handle URL parameters via Google Webmaster tools.
Sitemaps
• hypertext mark-up language sitemap: a HTML sitemap isn\'t solely helpful for guests, however conjointly for search engines. It helps them perceive your website design.
• XML sitemap: this sitemap is merely visible for search engines. XML sitemaps enable you to feature data which may be wont to give further info concerning the content of every page. associate degree XML sitemap will contain a most of fifty,000 links.
• Image sitemap: The Image Sitemap will facilitate your pictures show up in Google Image Search results and acquire you some additional guests.
• Video sitemap: a video sitemap will facilitate with the creation of wealthy snippets for your page.
On-page SEO
On-page SEO techniques optimize one page for search engines.
Keyword
• Single keyword per page: check that each page targets one keyword.
• Keyword research: ranking for the right keywords is incredibly necessary. Do some analysis and see that keyword has the very best traffic potential and also the smallest amount of competition. Balance these 2 factors.
• Keyword in address: use the keyword within the URL (page name)
• Keyword in title: use the keyword within the title of the page, ideally within the starting. this can be a very important indicator for search engines to categorize a page.
• Keyword in headings: use the keyword in one or additional headings (h1, h2, h3...). The h1 tag ought to solely be used once on a page and may be used for the title.
• Keyword in content: it’s not possible to put in writing a few topic while not exploitation the keyword. Use it, as well as variations and synonyms, throughout the text. attempt to use it within the 1st paragraph too.
Content
• Title: GHB. sixty six characters long
• Unique price: will your content give distinctive value to the visitor? nice content attracts links naturally.
• Content sort: selecting a special content type, e.g. data graphic, comic, quiz... will assist you attract links.
• Crawlability: Search engines have difficulties crawling sure content sorts, for instance pictures or flash content. a mixture of html, CSS and internet fonts is wont to solve sure crawlability issues.
• Language targeting: inform search engines a few translated page by exploitation the rel=”alternate” href lang=”x” annotation.
• Freshness: search engines like new content. frequently posting or change pages is usually recommended.
• Content length: content length is correlative with rankings. Longer articles sometimes score higher. attempt to aim for a minimum of three hundred words.
Images
• File name: select a descriptive file name rather than random words and numbers.
• Alt-tag: don’t forget to feature associate degree alt-tag with a brief description of the image.
• Size: keep your pictures as tiny as potential to boost page load times.
Display in SERPs
• Meta description: amendment the outline of a page within the SERPs by adding a meta-description tag. an honest description convinces surfers to click on the link. Don’t forget to use keywords as a result of they seem in daring.
• Structured knowledge: add structured data to your page that may be wont to generate wealthy snippets. wealthy snippets will immensely improve the CTR of your pages. Structured knowledge is additional via microdata, RFDa or microformats.
• Authorship info: add authorship information to your pages. AuthorRank may be a comparatively new ranking issue.
Social Snippets
• Thumbnail: select an attention-grabbing fingernail that’s a minimum of two hundred x two hundred pixels.
• Title: the title acts as associate degree anchor text for your social piece.
• address: the URL of the underlying page. Don’t forget to tag your address exploitation Google’s address builder for added info in Google Analytics.
• Description: a brief description of the content. you\'ll be able to use the meta-description for this.
• Twitter: Twitter Cards use the Open Graph tags, supplemented with many Twitter-specific tags.
Local Search
• Local optimization: optimize your page as you\'d do for the other keyword. Use the situation (for example Palo Alto) within the page title, address and content.
• Structured knowledge: location info may be additional via structured data.
• Multiple locations: if you have got a series of companies, produce a novel page with a separate address for every location.
• Google+: produce a Google+ native page for your business.
• Local listing: get links from native listings (Yellow Pages, Foursquare, Yelp...) to boost your visibility for native search queries.
Off-site SEO
SEO ways that square measure on the far side our web site.
• Inbound links: check the quantity of arriving links.
• Authority: links from sites with a high domain authority square measure additional valuable
• Anchor text: the anchor text is that the text that\'s wont to link to your website. Keywords in associate degree anchor text square measure terribly helpful, however don’t exaggerate this. check that your link profile appearance natural.
• Diversity: attempt to gain links from multiple, relevant domains rather than solely a few of web sites.
• Nofollow: arriving links that use the rel=”nofollow” tag pass no PageRank
• Bad links: links from spammy, suspicious websites will hurt your rankings. Contact the webmaster to get rid of them or use the disavow Tool.