Travel And Tourism Research Association

By Author: Tash Ahmed
Total Articles: 1
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The vision of TTRA is to be the leading organization supporting the global community of practitioners, educators, and users of research engaged in transforming, sharing and applying tourism research knowledge and practice worldwide.

The mission of TTRA is to: (1) act as the leading professional organization of providers and users of travel and tourism research, (2) serve as a primary resource to the industry, (3) advocate standards for research and analysis, (4) promote training and education of professionals, (5) promote quality travel and tourism research and marketing information, and (6) be member centric.

TTRA facilitates access to numerous sources of information to support research efforts; educates members in research, marketing, and planning skills through publications, conferences, and networking; encourages professional development and recognizes research and marketing excellence through its awards program; creates opportunities to interact with your peers throughout the industry; fosters development of travel and tourism research and related curricula in institutes of higher education; promotes the ...
... development and application of professional research in the travel and tourism industry.

TTRA is a nonprofit professional organization of providers and users of travel and tourism research. International in scope, TTRA advances the quality, value and use of travel and tourism marketing, planning and development. TTRA is incorporated under the laws of the State of Michigan and operates under a set of bylaws.

TTRA has over 500 active members, including professionals from airlines, accommodations, attractions, resorts, transportation companies, public relations and advertising firms, media, travel research consultants, government tourism agencies, convention and visitors bureaus, universities and other organizations interested in travel research and marketing.

Throughout its more than 40 years TTRA has operated with officers, a Board of Directors, and a management company. Under the direction of the Officers and Board, TTRA is managed by Treeline Associates, Whitehall, Michigan.

While TTRA is an international organization, it has recognized there is a great benefit to belonging to a more regional organization whose focus is centered on topics which affect a specific region. To address this member need, TTRA offers regional chapters. Membership in TTRA International is a requirement of chapter membership. The following regions have available chapters.