123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> General >> View Article

Cheyney Group Marketing News: Nike Orders Decline

Profile Picture
By Author: Todd Hoggard
Total Articles: 3
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

A primary factor which contributed in the fairly high expectations is the good performance of Nike shares in the previous year. According to Cheyney Group Marketing's statement, orders for Nike gear have previously been on an upward trend, hence the 11% gain that was predicted by analysts. As they say, when you're already in such a high place, it's not enough to just rest on your laurels -- you have to plan how to surpass your own records.

In Nike's biggest market alone, orders increased by 13%, but still slightly under the 13.1% forecast while in Europe, they also rose by 13% but significantly lower than the 15% estimate. Moreover, orders coming from other markets only rose by 1% compared to the 7% estimate.

Not only did the NKE shares slide as much as four percent but also those of retailers that offer its products such as Finish Line and Foot Locker.

Meanwhile, net income on the last quarter increased by 23% or 70 cents per stock which just about fulfilled the prediction of Cheyney Group Marketing analysts. On the good side though, its revenue has increased by a whopping 15% while beating forecasts of ...
... analysts.

Such orders were observed closely for most investors see them as a foreshadowing of how the brand will sell in the future.

Though NKE shares did drop because of last week's unfavorable results, they increased fairly well on the first quarter of 2014 as the brand's athletic wear finds its way into mainstream fashion and casual outfits through the "athleisure" trend.

Meanwhile, Nike's close rival, Adidas, has consistently exceeded expectations of analysts by posting favorable profit and sales numbers -- perhaps owing to the fact that it has reduced its profit estimate due to weak demand in sports gear.

Cheyney Group Marketing News

Total Views: 403Word Count: 293See All articles From Author

Add Comment

General Articles

1. International School In Malaysia | Top International School In Malaysia
Author: elisha

2. Sonofitâ„¢ | Uk Official | #1 New Hearing Formula
Author: rajesh

3. Essential Benefits Of Digital Marketing Efforts
Author: Anthea Johnson

4. Dissatisfaction Of Even Old-time Customers With Amazon India
Author: Yash Kumar

5. Vidmate App Download For Android
Author: vidmate app

6. Finding The Best Seo Company In Mumbai
Author: Siddhi Dheniya

7. Melasma Laser Treatment For Smooth And Even Skin Tone
Author: pavitra

8. Winter Beauty Package At La Femme Hair, Skin & Bridal Salon At La Femme In Satellite, Ahmedabad
Author: lafemmeindia

9. How To Get Your Clients To Make Faster Payments?
Author: Invoice Temple

10. Discover Why We Are The Best Multispeciality Hospital In Jaipur
Author: YATIKA

11. Gutters, Roofing, Windows, And Sidings | What Comes First?
Author: Gutter Empire LLC

12. The Role Of Technology In Outstation Taxi Bookings
Author: RIDEXPRESS

13. Crystalline Designers
Author: Crystalline

14. Wpc Outdoor Wall Panels
Author: karthik

15. The Importance Of Pharma Hcp Engagement In Modern Healthcare
Author: Jesvira

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: