Online Survey Panel – An Overview

By Author: Online Survey
Total Articles: 2
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An online survey panel is an access panel over internet where the pre appointed respondents or focus groups who express their willingness to take the surveys and participate in the feedback sessions too. The respondents become panellists by qualifying a survey questionnaire which basically includes demographics and other lifestyle features, their media exposure trends which provides a root for participation in surveys. The survey panels can be selected from a targeted audience, the present customers, the potential customers or any other specific group the inventor of the survey wants to go with.
The process carried out for an online survey panel quite systematic and research oriented. The steps included are that of carving out of research objectives, Sampling method to be adopted, Designing of survey questionnaire, selecting the target group for participating in the online survey, Hosting of survey over the web, Collection of data and its verification, Analysis of data generating reports. Following this procedure one can find solutions to their ...
... new products and services to be launched in the market. Not only they provide a cash crate to the online survey respondents but also find innovative business ideas for the research firms.
Compared to traditional research an online survey panel gives businesses an effective way of gathering data and feedback from the focus groups and the target participants. The online research panel is also beneficial for the to the survey takers to make their innovative schemes and designs visible in the market and also make a handsome money at the same time. A respondent is usually unaware of what kind of market research panel they will be facing but a survey panellist has all sorts of instructions on what to expect during the process of survey. Any privacy has to maintain with utmost importance.
Online survey panels have definitive advantages to its credit like that of low cost, real time access, less time, convenience for respondents and projection of complex designs and products. The online research survey is considerably cost effective because the data collection does not involve huge finance. Apart from that inputs from the respondents are automatically saved electronically which can be easily accessed by the researchers and can be analysed appropriately. The usefulness of the data collected is known immediately and deployment of the valuable ideas can be done almost in no time. Moreover it’s really convenient for the respondents to make themselves available for the survey as per their comfort zone and timelines. In the mean time the complex product designs can be represented intricately without any issue.
However, limited sampling and availability of respondents is a big concern during an online research as internet availability is somewhat yet not reachable in every nook. An online survey panel at times is quite annoying for the respondents. They can easily delete or avoid the mails and reminders which often tend to attrition of participants. Sometimes a lack of well trained interviewer also creates problems.
It can be definitely suggested to include the product experts or the ones who have some interest in study of the products. In return the participants are rewarded with certain incentives, prizes, gifts or cash.