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By Author: Oren Lange
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It is important as it relates to new SEO strategies going forward. Google likes big brands. If you get hit, you get less traffic, less data collected. Your designers and UXEs better be thinking about search. Changing the focus from your site's usability to the SERP experience will reveal new strategies. It could potentially take a long time to collect enough new good data to counter your bad history. They were exempt from Panda, from the most part. Going forward your SEOs better be thinking about user experiences.Sustainable SEO: Focuses on User Experience as seen through the eyes of search bots and algorithms. Interestingly, the sites hit by Panda showed some signs this was coming through the May Day update. Alan says when you go about things the right way, you have to be less concerned with Google's changes. People's live and careers have been jeopardized by this. He shows some analytics for some sites that were hit by panda to show the drop in traffic.More conversionsIf you do Sustainable SEO, you'll not only be safe in Google, you'll also have a much broader reach in Bing/Yahoo, YouTube, or more niche market search engines. ...
... Bing TricksBing Inbound Link TreatmentAnalysis Paralysis: Likes, Fans, +1, Searches, CTR, KPIs, Events, Actions and so onKey Challenge 1: That's Not My DepartmentThey create a diagram that helps businesses to think of themselves as a broadcaster. The levels look something like this: You have to do the work and push your information out far and wide.It's a good list, well worth reading, good food for thought. More important, in my opinion, is that it's also an eloquent reminder of the essential case-by-case rule that applies not only to business blogging but also to all of small business, beyond blogging. I like Blogger Brad Shorr's list of 12 Most Horrible Pieces of Blogging Advice.Off site diversity (inbound links, social mentions, reviews)He shows a Web page that includes tools, topics, tags, news, categories, tips, forums, etc. They're trying to do everything, but it makes them about nothing and it's confusing to a user. He shows a couple more examples of Web pages that represent Myopic SEO in his eyes and then shows how they're different from pages laid out with Sustainable SEO. That's great for your brand, but it's not good for people doing a general search on what you offer. Myopic SEO often has inbound link issues. It's an example of topical dilution. Basically, the sustainable SEO pages are a lot more focused and user-centric. That's tunnel vision SEO. Too many of their links are brand-focused. Sustainable SEO BenefitsIf you're not doing this, you shouldn't be doing anything more complex. Unorthodox Citation Sources: Vertical directoriesThese all feed into Google Places. If Google mentions any sources for data, check to see if you're listed there too. He recommends analyzing competitors' Place Pages to discover more citation sources. They're the basic places you go to list yourself when you start a business.

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