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What Are Merchant Accounts And Why Credit Card Machines Are Needed?
The merchant accounts are a service offered by the processing banks in alliance with the different companies of credit cards like American Express, Visa, Mastercard and so on. These enable the business to receive the credit and the debit cards as a mode of payment. Generally, most of the businesses experience a boost in their profits by 20% to 50% by just being able to accept the credit cards. The credit card machines which are also known as the POS Terminals or point of sale terminals happen to be an electronic device which is utilized to request as well as to attain the electronic authorization associated with the credit cards of the customers from various credit card companies.
In the industry of merchant services all the merchants are divided into two broad categories. One is the ‘Swiped' merchants or those business owners who conduct their business in person and will therefore swipe the credit cards of their customers though the credit card machines. The other category is that of ‘Non Swiped' business owners and this consists of those businesses which are done via phone orders, mail orders as well as ...
... ecommerce. Here the credit card of the customer is not swiped by a merchant and so for these merchants the banks charge higher rates as these kinds of transactions involve a higher possibility of fraud.
When you are applying for the merchant accounts then you are precisely making an application for the loan (which is non-secured) against an undertaking by you to comply with certain goods or services. Because it happens to be a loan your bank has to identify whether your business is legitimate and that in an event of repayment or a charge back, you are going to repay the amount which is paid by your customer. Owing to this, while making an application for the merchant accounts different kinds of identifications will need to be provided by you to the bank. These could be your driver's license, number of tax id and so on.
The bank with which you apply for merchant accounts are also going to have the credit check so as to ascertain the score of your credit on the whole, and also the type as well as the rate of processing that is to be granted you. Once submitted with correct paperwork the application will take 24 to 48 hours for approval of the merchant accounts and the same time to program the credit card machines. By and large the whole procedure takes nearly four days from the submission of the application to the time you can accept the credit cards.
Before you apply for merchant accounts you must know the differences between credit card machines offered by different companies. They are basically of 4 types. One is the terminal with an attached printer, second is the terminal without an attached printer, thirdly the credit card machines which are wireless and lastly those that can keep different merchant accounts at one time for the different users. The last category of credit card machines is very useful for people who need to utilize one machine for varied purposes.
So, both merchant accounts as well as credit card machines are needed for the success of any business today.
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