Drilling Down On Your Website Page Performance Data

By Author: Cassy Viens
Total Articles: 1
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If you have a site that isn't performing as nicely as you want it to, the first thing you are going to need to ask yourself is whether or not you will be using a tracking app like Google Analytics. There are lots of others but what is important is that you are using something at all. You need to get some idea about visitor behavior, and you can still do that with your raw server logs but a better app gives you more information. This helps you build a foundation for future troubleshooting on a website that might not be performing as highly as you want it to. So when you aren't currently using any sort of script like these, it's okay because now you know that you need to start working on that. Once you've figured out which pages are performing better than the others, try to figure out why they are performing so much better. In some respects, it may not be a big deal why those pages have better traffic. Perhaps some search terms are just check out that month more than others--there's nothing you can do about that. Keep digging though, there might be other reasons that some pages are getting higher traffic than others. You need ...
... to see what the sources of this traffic are. See if there is any demographic information for the major traffic sources--maybe gender or age specific sites are at the root of the traffic.

You want to create two pages that are the same in every respect except for the two titles. The titles might be different, but one might do other than the other with customers. That is what you have to find out, and it really is an imperative that you do this if you are serious about your business. Squeeze pages are great for split testing because you can seriously up your conversions. This might be the one true way that you can go about doing this. When you get the right amount of traffic to the page, then you can use your statistics. If you have a larger amount of stats to work with, you should have a better chance of getting results that are accurate.

This article has given you several pieces of the proverbial puzzle, keys to unlocking the secrets of site traffic. It is important to always look for new strategies with an open mind when it comes to your website and traffic. Although marketing knowledge as we know it is finite, small portions of it are utilized by successful marketer's everyday. As long as you are willing to try new things, test new and profitable business strategies, your open mind will be rewarded with success and accomplishment.

Using Site Metrics To Build Traffic To Your Site

Casual marketing hasn't been effective online for quite some time, ever since the economy crashed a few years ago. The real simple days, though, were over way before that. Most people doing business online really have no idea and that can work in your favor if you are prepared to do what is required. You will need to work hard, apply yourself and gain the right knowledge.

What you need to do is work with what you already have to discover untapped potential that your site already has. If your site is a little older, you don't need much more than a little extra digging for information. Checking the performance data for all your web pages is what you need to be doing at the moment. You should be doing that, anyway, and you should know why as well.

So, simply look at the metrics for your pages and organize them according to the level of traffic they receive. There are several excellent uses for this information, but right now we want to focus on one thing regarding monetization.

Once you have those pages that are getting much more traffic than others, then you will figure out why that is happening. In some cases the reason for more traffic might not matter. There aren't many options available if the keyword being used on the page in question doesn't get as many searches.

The idea is that you need to get as many details pertaining to your high traffic pages as you can. Discovering where you are getting your visitors from should also be a priority. You could be getting a lot of traffic from a site that is geared more towards men, for example, which would show a difference in demographics.

The following idea is another strategy that you can use for your review site today. What you want to do is write a review, talking about the pluses and minuses of owning this particular product. This is called a drilling down strategy as it is very specific, yet different at the same time. Start with a positive perspective, and then move into reasons why the product is not so good. When researching the product for this information, you will more than likely find more than you can use. All you do then this argue with the reviewer, interject your own opinions, and make the copy worth reading.

After reading this article, you should see that, throughout this article, many puzzle pieces have been offered. There are many marketing strategies that you can use, and having an open mind as to what will work is totally up to you. By just using a tiny bit of the marketing knowledge that we have presented, you will go far, and there is only so much you can do with your individual efforts. The potential for doing well on the Internet using marketing strategies is wide open. You just have to be willing to test everything that comes up and see what happens.

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