Promotions At Work - Low Risk, High Return

By Author: Jeff Hales
Total Articles: 4762
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Every employee values his or her job. Job security goes a long way in building a successful, recession fighting sales, marketing or operational team. And, in this recession, the pressure is on employers and employees alike to meet goals and maintain morale. Accomplishments that once merited bonuses or even pay increases can fall between the cracks. It is one thing to stay on budget, it is quite another to overlook honest effort, hard work, innovative thinking and stellar performance when these are the very qualities that separate profitable companies from unprofitable companies.

Every outstanding achievement deserves a pat on the back and more. During the recession, budget belt tightening has become a way of life that affects every department, every employee and every aspect of company morale.

The recession pressure continues to mount. Every company needs productive employees and productive employees need to wear different hats. While financial consideration may not be available, companies are finding that employees understand and are willing to claw their way through the recession right alongside their ...
... companies.

The value of these employees is quantitatively immeasurable. But, companies are applying an old-fashioned approach to sustaining the team effort, rewarding erstwhile employees and building company morale.

Recognizing employee performance and achievement by customized, engraved awards works. Everyone appreciates recognition. Engraved awards recognize accomplishments and show all employees that a job well done does not go unnoticed. Meanwhile, they may not admit it, but those other employees set out to garner the same recognition.

Salesperson of the month, employee of the month, creative idea of the month, safety record of the month and other special merit reward programs can turn low morale into positive performance almost overnight. The incentive awards program begins by identifying relevant areas of achievement that advance the company's image, morals, sales and operations.

Each award should be labeled. Each award should be engraved once a month at a company meeting. The rewards should be awarded in a meaningful manner. The return on this relatively minor investment will pay dividends every month all year long.

Wall plaques, trophies, crystal awards and glass awards make lasting impressions. Everyone likes to see their name etched into the record book so spend a few extra dollars and retain ongoing engraving services.

Along with employee reward programs, companies are also taking a hard look at the link between the company and the client or customer. Just as every productive employee needs recognition, every new and existing customer needs attention.

In the world of supply and demand, the demand side deserves extra care. The little things add up. The inscribed pen, the company calendar, the engraved paperweight and similar products keep the company in front of the client and assure that the company's place is remembered when the next order is due.

Bulk purchases of these items are inexpensive, but in this recession sales programs are looking for cost effective ways to stay in front of the customer and are taking every step to secure old relationships. At a time when every sale matters, when every client can be the difference between profit and loss, inscribed marketing tools have struck a chord. In terms of risk and reward, few promotional expenses are as valuable as inscribed customer reminders.

The bottom line is that engraved awards and inscribed business promotions really work. They also fit in any budget and generate a great return. When designing employee rewards programs and customer appreciation promotions, be aggressive. The award or promotional giveaway is the means not the end. Be creative, stay on top of the programs and watch the results reap dividends.
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