Maximizing Business Home Internet Affiliate Marketing Profits

By Author: Al Terry
Total Articles: 787
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If starting an home business Internet affiliate business using a web site or even if you have had a successful affiliate site for years it is always important to work towards maximizing profits. Maximizing profits means maximizing the net income or return for hours and money spent. There are a few things to keep in mind while trying to achieve the above goal.

In order to create income from a web site affiliate business you must maximize the numbers of visitors who are going through to the merchant site you represent. This means that you must create as much traffic to your site as possible first. Spend time and money only on the top traffic generating techniques that have proven to work, then work towards maximizing conversion rates on the visitors. This little technique multiplies income because time is spent working on both areas and not just one. Many webmasters for a home business Internet web site only work at building traffic and do not take advantage of maximizing conversion rates, by working on maximizing both you actually multiply results.

Think about it for a second, if you have 100 visitors coming into ...
... a page and 1% are converting to sales how much would your profit increase if 5% were turning into sales. This is why it is multiplied and many misses out, as traffic grows to the page sales are multiplying. The webmaster who did not increase his conversions are getting 1% on 1000 visitors, while now the smart webmaster getting 5% on 1000 visitors and increasing both numbers consistently.

Increasing conversion rates are actually not anymore work then not increasing conversion rates, it is just a matter of doing things right from the get go. Many webmasters get so caught up in building traffic they just feel as long as traffic is coming in so will sales. This is true to an extent but it makes more sense to maximize total profits and to do so attention must be paid towards both areas.

The first piece of advice for a home business Internet affiliate site is to do away with all banners. Study after study shows visitors to web site hate banners and that they have horrible conversions. Banners are easy and lazy and are the number one way to kill conversion rates. Even the visitors who will look at them and click on them usually do not make the purchase once on the merchants sales page. The big lesson is that web surfers hate banners because they hate being sold to, especially in such a blatant manner.

People using the Internet hate being sold to in general, people using the net is looking for information on subjects and not sales pages loaded with cheesy pitches. The entire concept of selling and sales pages do not work well and have horrible conversions. So while selling and a pitchy sales page is much better then banner ads, they require more work and with sales pages it is work in the wrong direction.

This one simple technique for a business home Internet web site will greatly increase conversion rates and maximize profits. Once all the banners have been stripped and all the sales page had been banished work on the art of getting sales without selling. Put yourself in the mind of the visitor and think what they are coming into the page for. They want information on the subject matter, if you can supply the information, build trust and credibility and then make recommendations your conversion rates will more then double. Visitors are much more willing to make a purchase once their mind set has been moved away from a defensive stand. People naturally resist sales efforts and become defensive, the best way to increase conversions are to move away from selling and work towards building trust and credibility which makes people actually want to buy.

Increasing traffic and conversion rates for a business home Internet web site is very important and unlike many do not fall into the group who does not believe the two work hand in hand. The simple technique of ditching poor performing methods such as banners and sales pages and replacing them with actual pages that build trust and credibility on the subject matter will see instant results that last a life time. By always thinking about what the visitors are coming for and what they are hoping to find will better help to build pages that cater to them, this in turn builds the trust and credibility as well as grow traffic and conversion rates for maximum income.
Al writes a free online lesson plan and a Business Home Internet Articles and includes a step by step approach towards reaching goals for starting a business home Internet plan each day. The lessons are updated daily with advice on the exact methods that online marketers use to make an income from home.