The Right Seo Consultant Is The Best Friend That A Site Needs

By Author: Sunil Punjabi
Total Articles: 2565
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Taking a friend's opinion for doing a job, or asking for a feedback after the job is done, is something that all of us routinely do. In the case of search engine optimization of a website, an SEO consultant is that badly needed friend who will provide the necessary feedback. Constructive criticism is a survival necessity for every form of business or art, and an SEO consultancy can provide this essential productive feedback on a website. Since they are professionals, they don't have to stop short of giving feedback. After providing feedback, the SEO consultant can also suggest foolproof remedies for sprucing up the website.

Search engine optimization by keyword research and link building is the most important job that an SEO consultancy can do for a web site. Besides that, they can also do a complete web analysis and point out what all can be done to improve the effectiveness of the site. Simple things that a web owner may overlook in the design of the site will easily come to the notice of an SEO consultant. For example, even where the contents of the site are good, the navigation methods ...
... of the site may be cumbersome and this may force the visitors to return without exploring the site in full. The SEO consultant can not only point out the mistake, but can also redo the site in a way as to ensure effortless navigation.

An SEO consultancy can also help with suggestions for deep linking. Deep linking is the process whereby a visitor to the web is directly guided to one of the pages of the site rather than to the home page. If the site is selling products, a visitor who needs a specific product should ideally be sent to the page that gives the details of that product rather than to the main page from where he will have to navigate his way to the product page.

The SEO consultant can guide the web owner as to from where the deep linking process should be initiated because it may not be practical or necessary to have every link leading to the site to be deep linked to a page. For example where the link is from a blog and the blog is specifically about something contained in one of the web pages, it must be ideal to use deep linking from that blog to a web page, whereas from another article it must be better to guide the visitor to the home page. In all these, an SEO consultancy can give the web owners advice on the expediency aspect as well as the technical aspect of the matter.

In other words, an SEO consultancy can do everything that will make the site not just search engine friendly but user friendly as well.

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