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Convincing More People To Like Your Page On Facebook
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The "share" button on Facebook should be used extensively. Once in a while put up some type of content or a picture on your fan page and send it out to your fans. Encourage them to "share" what you have uploaded with their own friends and fans. This way new people will discover your page and who might even like it. Imagine what could happen if your content is liked well enough to get shared over and over and over again. It could be weeks or even months before that piece of content runs out of steam. Autograph posts you put up on other profiles with the "@ tag." Your fan page will be seen by everyone who sees your message when you add the "@ tag" and the name of your fan page. Not only can you show off your page this way but you can still make a quality contribution to your friends' pages while still gaining more exposure for your own. Don't overdo it with this method, though. Your friends might feel used by you if you do it too often and certainly won't feel like they are your friends.
Link your Twitter and your Facebook pages so that when you post something to Facebook it posts ...
... on Twitter and when you post to Twitter it posts on Facebook. This way everyone on Twitter will know you have a Facebook page and will be tempted to have a look at it and become fans. The number of characters you can use can make things quite interesting as well. If it's longer than 140 characters, then your Twitter followers will have to click on the message and go to Facebook to read the update. People will want to know what you are doing, especially if your posts are good quality, which means they will give you a like, making it an excellent way to generate traffic.
You have many solutions when it comes to gaining more popularity on Facebook. You can link from sites, emails, etc. You can run contests. You can directly publicize the page. The trick is to be imaginative. It won't suffice to just create the page. The idea is to make sure the page deserves being "liked" and that will require hard work, but once you've done you can increase sales by leveraging your popularity on Facebook.
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