Is 2014, The Car Buyer’s Year?

By Author: Ariya
Total Articles: 41
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Car buying process is no doubt the unique process and especially for dealers who comes into the business by looking at the sparingly rising profits. Let us what type of customer behavioral trend we are going to see in the year 2014. Some people rather there are car buyers who exactly know their demand and do research for prolong weeks. Whereas, there are buyers who goes for testing the cars or take test drives of different models before settling with one. Some this year is gearing up for the negotiation process, arming themselves with the facts and the figures while other new car leads are going to turn out to the no-haggle dealerships.

Whatever, it might be horsepower, safety, fuel economy, power windows, speed, leather seats, sunroof, monthly installments, and other services as well. Well, these are the key to auto loan leads (customers) are after dealers who are ready to meet their needs and fulfill expectations.

After the economic crisis of the 2008, new car purchases has shown remarkable change as it lowered in the year 2009 by 10 million compared to ...
... 16 million sales in the earlier year. Factor is that around 500,000 vehicles are coming of their lease contracts and thus 2014 can make a large sale this year, with generous credit terms this year looks like the ultimate banner in the automobile industry.

In this changing competitive environment, new and the used car dealers make sure that they are going to spend their advertising dollars in the most efficient and effective way. Customers come out with options that are digitally well informed that ever before. In hardly few seconds, these new car leads can find a car they like, apply for the one and even get their loan approved.

The average new car dealers give out the auto finance leads benefits spending approximately $628 per new vehicle sold. The traditional advertising formulas have decreased over time, and the dealership has started to allocate more dollars towards the social media to attract the online auto loan leads.

Car dealers turn towards the lead generation company to get the relevant and verified car leads. You will come across different lead generation companies that accompany the dealers with easy auto finance leads costs and close the rates at a better price and deal; this helps them to gain potential customers. The method used to attract the potential customer can change including the price of the traditional advertising, email marketing, telemarketing and social media.

Final Thoughts

In order to summarize the above extract, the car buying trends are becoming clear. The first is that year 2014 is going to see upraise in the sale much more than 2013 and the second is that the automotive industry can make the consumer change their purchase habits and social media trends to stay ahead of the curve. So grab you attention both dealers and customers, in order to generate better sales and better buying season this year.

It’s the buyers season and the time for the dealers to make some good profits from the potential leads.

About Author

The article is written by Ariya Smith on how to attract online auto leads through social media. For more info and tips contact: marketing@leadsbureau.com