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Domain Registration And Trademark Registration In Spain
A trademark is a registered icon, address, name or other item that distinguishes and protects the identity of a product or service. In the current digital society, domain names have become an important element of a company's identity. Domain names can now be registered as trademarks to protect the unique web presence of the company.
A domain name is a unique address that identifies a particular web page. The two components of a domain name are the name itself and the Top Level Domain or TLD, which is represented by extensions such as .com and .es (Spain).
There are two kinds of TLDs: generic and country code. The generic name (gTLD) refers to the type of site such as com (commercial), org (organization), edu (educational). The country code name (ccTLD) is a two letter extension referring to the country of origin for the web site. When registering domain names in Spain, the applicable ccTLD assigned to addresses will be the domains .es to identify the site location as Spain.
Second level domains .es ...
... also include the gTLDs such as .com, identifying the domains in Spain by type as well as location. The format for second level domains is: Domain Name.gTLD.ccTLD. For example: DomainsSpain.com.es would identify a commercial site in Spain with the name Domains Spain. This dual extension allows a multinational or international company to maintain multiple sites associated with its trademark but tailored for the country in question.
It is not required to buy the ccTLD when registering a domain name. However, the extension adds further distinction and domain registration .es is the fourth most purchased country extension in the world. The extension .es was released in 2005, allowing multinational organizations to identify their domains in Spain with the new extension. Before the .es domain registration began, companies with existing trademarks were allowed to register second level domains .es for those trademarks.
The .es domains indicate an association with Spain, which encourages quick identification and a sense of familiarity amongst Spanish Web surfers. This is especially helpful in creating comfort level and brand preference in cases when the country of origin is considered important. Domain registration .es is available through various agencies and can easily be completed online.
Lillian Morrow writes and publishes business articles. Her topics focus mainly on online businesses and other pertinent information, which include domain registration, trademark, product sourcing, selling, and marketing.
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