Twitter And Its Marketing Aspect - An Overlook!

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Technology has greatly influenced the overall marketing fundamentals. Every time a new technology has been introduced, marketing gurus start exploiting the technology to reach out customers. Here comes the urgency of ORM (Online Reputation Management). Every individual business must maintain its online reputation. There is greater chance that a potential customer with whom you are about to make a business has surely googled your name or your business name on the Internet. Owning a space in a popular shopping mall gives you good business, but the online reputation of your business can give you better business. Modern day customers are not leaving a single chance to inquiry about your business before making a purchase. With growing popularity of internet, managing your business's online reputation is must.

There are several ORM tools available to make a foothold in your niche business. One of such recent ORM tools is Twitter.com. From a technical point of view twitter can be defined as a micro-blogging application. In recent times Twitter is emerging as one of the efficient and effective marketing tools. I would like to ...
... add some more lines to the efficiency and effectiveness of Twitter. 188 years old The Guardian (www.guardian.co.uk) has made an announcement on 1st April, 2009 that it will cease its print publication and go Twitter only. This confirms that now people around the world can follow The Guardian reports within 140 characters. The Guardian's celebrated editor, CP Scott has warmly acclaimed this news reporting medium, Comment is free but facts are sacred. The success stories of Twitter are growing everyday and as a serious online business holder you should join the hoard. Let's discuss how Twitter can help your business grow.

Most of the web stores offer email based subscription service to their customers. Twitter can be a better alternative to your email subscription module. The only difference is that the latter is a third party application and shares your information to a larger audience than your limited email subscribers. In a recent report by TechCrunch, Twitter has almost one million users and three million messages are posted on daily basis. So, don't you think you, your company and your brand should make a buzz around Twitter? Let's explore some of the marketing possibilities of Twitter.

Twitter can be a great option to share any updates about your company or new products. But one must not be too promotional while sharing information on Twitter. Twitter is more of a casual conversation and breaking news platform. You should give your messages a personal tone. You can use Twitter as a customer interaction platform, but this needs a lot of customer dealing skills. If you think you are not that competitive, then you should not entertain this aspect of Twitter. It would be a better option to use Twitter for making friends, replying every information scrap that you consider worthy for your business.