Five Steps For Social Media Reputation Management

By Author: Ethan Luke
Total Articles: 45
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If your brand or business is running a search engine optimization campaign, chances are you have some social media objectives in the mix. Consequently, if you are running a social media campaign for your business or brand, chances are you are executing some SEO objectives. Either way, you are involving your brand in new media initiatives and building your reputation online with an entirely undiscovered audience. This instant exposure to millions of people is a great way to build up your brand following. But just like in real life situations, there is proper etiquette for social media. If you do something wrong, its not just the people in the room that may be offended, but anyone who can come across your social media profile and those indirectly linked to you. This could be 30, 3,000 or 100,000 people. If this happens to you, there are appropriate steps to keep the social media reputation damage to a minimum. Respond Quickly and Consistently If customers see any problems, they will begin to question your business no matter how proactive you are about it. If the problem is a lack of information, most clients will fill that void ...
... with thoughts of their own. It is imperative to respond to issues quickly and with a consistent message. Communication is the key. Every employee should have the same message for each client they communicate with about the issue. This will show the public that you are actively working to solve the problem and provides a sense of unity within the company and in the perspective of those who are questioning your corporation. Address The Social Networks Your reputation will take a substantially lighter hit if you react quickly online and try to address the issue within the virtual space in which it occurred. Tweet or blog about how you are addressing the issue and are going to fix it. Keep everyone updated and informed as the problem is being solved. Take Accountability If you made a mistake, admit it. Despite the reputation misstep, it can be a display of brand character. Most likely, those who aren't turned completely off by your mistake will not only forgive you, but defend you as well. Develop a Crisis Strategy This is more a preventative measure in preparing for a crisis, rather than dealing with one that has already occurred. There are times when the best response is no response at all. It's easy to over-react and turn a hill into a mountain. Assemble a crisis team of trusted employees and allocate responsibilities for evaluation and response efforts, as well as a post-crisis assessment process. Continuously Monitor In today's business environment, the consumers have control over the brand, not the other way around. Word-Of-Mouth (WOM) can significantly influence people's perceptions and there is no better way to spread perceptions than social media. Keep eyes on all social media networks at all times. This means all day, every day, in order to address any brand haters. Ideally, businesses and brands don't like to make mistakes, especially in the social realm. But they do happen and it is always wise to anticipate and plan for the appropriate actions and reactions. This ensures that you have an effective way to minimize social media reputation damage and efficiently manage your brand back into the minds of the consumers and into the hearts of the public.
Ethan Luke. search engine optimization Volacci is a Drupal SEO company providing marketing services to your Drupal website ranging from Search Engine Optimization, PPC Management, and SEM consultation
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