123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> General >> View Article

What Is Inbound Lead Generation?

Profile Picture
By Author: Rohan Leo
Total Articles: 13
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

With all this talk of lead generation and balancing quality and quantity. What does Lead Generation, specifically, Inbound Lead Generation mean?

Lets start by asking, what is a lead?

“A lead is a person who has in some way, shape, or form indicated interest in your company’s product or service.”

It is someone who showed an interest in your product or services and requested you contact them with information. They will, happily, receive your phone call, email, brochure or sit down for a meeting with you because your solution is what they want. Cold calling isn’t part of inbound lead generation. An inbound lead knows why you are talking to them the first time you talk. Their first contact was your online company survey and they filled it in for you to tell them the details. Is one example, Twitter, Facebook, ads etc are others.

Why Inbound Lead Generation?

When it comes to outbound lead generation you are entering into a world of unknowns. You’ve got to find your leads, find the people who want your solution, and prepare yourself. People will say “no” more times than “yes”. Humans ...
... generally say no more in life overall, so don’t let it depress you or deter you.
While with inbound lead generation the, “lead” is starting the relationship with you. They have an organic interest in your business which helps with sales.

Why Am I Qualifying Leads?

It’s not to say everyone who contacts you is a guaranteed sale. No. An important step any business should be doing is qualifying leads. It’s vital to make sure your lead genuinely has interest, that you are compatible and your product or service offer solutions to their needs. I promise, you don’t want to waste your time and effort on a un-suited lead. You don’t want just anyone in your business or as a partner. Remember your standards and ethos.

Yes your lead has interest in your business… Qualifying leads is asking yourself, “Is that lead going to add to the value of my business or hurt it, will we get along, and will this relationship grow?”

All clients aren’t all equal… Think 80/20

Lets Talk About The Components .

Inbound lead generation has several components;

- Landing pages – The first point of contact for your potential lead.
- Forms – Used in conjunction with landing pages, and capture any information required. Commonly names, email and phone numbers.
- Offer – The offer is what you trade when people complete your forms. Incentive for the customers, and taste of the value to come.
- Call-to-Action – Is the button or image clicked which confirms your new lead.

Landing pages and forms work great for pre-qualifying your leads. Creating a form or survey which the lead fills out, and by the time you talk to them, you offer them their tailor made solution from the beginning. A huge plus for inbound marketing. Inbound leads have taken interest, and you save time by pre-qualifying upfront in your forms. WIN, WIN.

My final word is don’t turn a blind eye to either outbound lead generation or inbound lead generation. I am a go getter and positive believer, so I do outbound marketing feeding that personality, while my positive thinker laws of attraction side implements inbound lead generation tactics.

Total Views: 245Word Count: 535See All articles From Author

Add Comment

General Articles

1. Choosing The Right Materials For Cnc Plastic Machining: A Comprehensive Guide
Author: Mike Brogan

2. Vidmate App Download Apk New Version
Author: VIDMATE APP

3. Seal Your Love With A Promise & Embrace It With A Hug: Thoughtful Gifts For Two Special Days
Author: Ajay

4. Ai Website Builder Vs. Free Html Templates
Author: Andrew

5. Crypto_ Advertising Solution Crypto_currency Advertising
Author: cryptocurrencybizopps

6. Best Kitchen Companies In Haywards Heath For Your Dream Kitchen
Author: alex

7. 3bhk Property In Lucknow: The Perfect Mix Of Comfort And Luxury
Author: Star Estate

8. Dermatologist-approved Tips For Managing Skin Allergies
Author: Mayra Singh

9. What Is An Insider Threat? How To Prevent It?
Author: Reinfosec

10. Why Are Google Ads Essential For Modern Dental Marketing?
Author: PSM

11. Luxury Hotel Market Analysis: Emerging Opportunities Worldwide
Author: mmr123

12. Master Java Programming With Infograins Tcs
Author: Infograins tcs

13. Comment Profiter De 50% De Réduction Sur Vos Prix De Moule D'injection ?
Author: MOULDING INJECTION

14. Why Choose Listany For Website Development? Scalable, Secure & Custom Solutions For Your Business
Author: Listany

15. How Udyog Erp Enhances Productivity In The Manufacturing Sector
Author: Udyog

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: