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By Author: toyoaki kobayashi
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It is a common practice in every business to prioritize in customer satisfaction. This in most
cases is done to make sure that customers get value for their money and services delivered.
Through customer satisfaction, the business is bound to experience repeat sales and even
measurable loyalty from its customers. This is the desire and the goal of every other business
identity and it’s not different for any Japanese restaurant in the middle east.
Especially This is a very common business practice in the middle east. There is a major part of the middle east economy where the hotel and restaurant sector and generally, the hospitality industry had been on the rise. Still with the current industry growth, customer service is still a major challenge and this has been associated with lots of customer complaints.
Even as each player in this sector tries their best to ensure that the best service is offered to the customers, there are always complaints. The complaints in most cases are all similar across the hospitality industry. While not all customer complaints are always genuine, in dealing ...
... with such complains, the customer is always a priority. Some of the commonly identified customer complaints across most of the Japanese restaurants in middle east include; poor serv
ice delivery, bad food tastes, bad weather and the atmosphere and even poor facilities in the restaurant.
On many occasions in long waiting for an order is a common complaint in the Japanese restaurants in the middle east. This is a genuine complain as most customers will not want to spend a lot of time waiting for an attendant while they are already seated. Customers will want to be served by efficient and fast attentive who values their time. In order to retainexisting customers and even attract potential clients, Japanese restaurant need to take a proactive role in dealing with this issue because it is already painting a bad picture for their business. As a matter of fact, this has seen many Japanese restaurants lose business to the competitors who are offering better services.
Customers are never ready to stand the service of a restaurant that serves bland food. Customers in the middle east, like any other location in the world, want to pay for food that has a pleasing taste. For any Japanese restaurant to remain in business in the middle east, they have to specialize in tasty and yummy food like most of their competitors.
In view of the fact that weather conditions in the middle east region, in most times of the year, are normally not favorable for human activities and mostly in the restaurant business. We strongly advice that our restaurants in this region need to embrace better conditioning techniques to avoid the increasing number of customer complaints associated with poor atmospheres in the restaurants.
Proper handling of customer complaints and claims is always a vital practice in any business practice to ensure customer satisfaction. This is a functional role that Japanese restaurants have to embrace in their daily practices. As a matter of fact, it will ensure business growth as a result of repeat sales and customer loyalty.
The most important thing with a restaurant is that offer a taste that one cannot enjoy elsewhere rather than presenting food in a "beautiful" way, present it in a way that makes the customer want to eat it.It needs to offer more than just the food. A restaurant’s impression is dependent on its image and atmosphere. Try to always provide both traditional and modern tools to give your restaurant a natural atmosphere. Finally trying to build a good relationship with customers.

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