Marketing Tips For A Home Based Web Business

By Author: Al Terry
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Any home based web business needs to consistently do ongoing work to build a online presence and attract visitors who are using the web to locate information on different subject matter. Marketing online is an continuous goal of locating keywords which relates to the sites subject matter, supplying articles of useful information around the selected keywords, optimizing the pages for publishing on the web around the keywords and trying to locate related non competing sites for one way back links to help increase search rankings. There are a few different ways to approach these marketing techniques and the point is to try and eliminate what does not work and keep what does.

The most important piece of any home based web business is to continue to create relevant content around the theme of the business. Search engines are always looking for sites which are useful to those using their search results and only want sites which supply what the searchers are looking for. The best way to do this is continuing to add great pages of useful content to the site. Adding one page of great content on the related subject per day is ...
... best, but at least once per week should be done.

The content needs to be centered around the right keywords in order to have a great shot for high rankings in the search results. This means that before just blindly creating a page of useful content then using tools to see the keywords that people are typing into the search needs to be explored. From there the home based web business can see the best keywords to use for the content and decide what information for those who are typing in the search would want. The page should try and supply as much useful information on the keyword subject as possible.

Once the content has been centered around the best keywords then the page needs to be constructed to be search engines friendly. The exact keyword phrase needs to be placed throughout the page or optimized so the search engines can index and rank the page. Doing proper on-page optimization will give the page a much better chance for being index and listed in the search results. Optimizing a page involves using the exact keyword in the different sections of the page at least one time but no more the two times. For some reason novice webmasters still believe that by using the keyword many times all over the page will increase results, this is not true and may get the site in trouble with the search engines. The keyword must be used properly on the page when optimized.

The different sections of a web page which must be optimized with the keyword include the file name, the title, the description, the keyword tag, the headline of the page and the body of content itself. It is always a good idea to create a live link on the page and include the exact keyword in the anchor text at least one time also. Each of these sections should include the keyword at least the one time and for the title and description the keyword may be used twice but no more. The body of the article should have the keyword used about once per paragraph, but more heavy near the top and less dense towards the middle and bottom of the page.

The above techniques are known as on-page optimization and can give any home based web business a great start towards getting free search engine traffic on it's own, but search engines also like to see some links pointing into the pages of the site. Link building strategies have evolved over the years and in the early days anyone would just try to get a link anywhere. The reason that search engines rank sites with links to their pages better is because it shows them that the pages are relevant since other web sites have their link on them. The links need to come from high quality sites and have to be related as far as subject matter and theme. Linking can be frustrating and many feel that just building a site with great content on a particular subject over time will get these high quality related links on their own as others discover the site and feel it is of value.

A couple tips for getting some easy links include searching for directories and article distribution for a home based web business. There are tons of free directories which have many different categories that allow for webmasters to submit their web sites. These do not score great with the search engines but are easy to get and well worth the little effort. You can locate directories through the search engines by just searching for "free directories" and "directory". It is important the site be somewhat established and not be under construction because the directory make reject the submission.

Article distribution is a popular way to get one way links from related sites coming into the pages. This method requires that each time a new page is added to the web site another article is created on the same subject matter. The article must be related to the site page but be completely different or it can run into duplicate content problems. The article should use the exact same keywords at the site page. The articles directories allow anyone to place a small biography at the bottom of the article and also a link which should use the same URL and keyword as the page being promoted. Publishers and webmasters look for free content to use which relates to their customers and visitors and if they use the article on their site or E-zine the link will be placed any a solid back link to the site will be had. The best part of article distribution is that the one article can continue to promote the page for years and the results are ongoing. It is recommenced to create one article for distribution for every page of a home based web business site and to submit each article to the top article directories online. These can be located with some simple searches such as "article directory".

These marketing tips are the foundation for any home based web business looking to grow online. By researching and following these techniques after awhile the free search engines traffic begins to trickle into the web site and the pages. By adding new content each day and week which is loaded with useful information to web surfers and stays on subject with the concept of the business, as well as focused around the related keywords which individuals using the Internet is using to locate information a web site can become one of the greatest ways to build a business and one of the best marketing tools available.
If you enjoyed this free article about a Home Based Web Business Using Web Sites and want to learn more on the subject, Al runs a web site devoted to ideas and lesson plans for a home business online. A completely free resource site with tons of information updated daily on a home home based web business and web site plans.