123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Automobiles >> View Article

Racing Heritage Winning Both On And Off The Track

Profile Picture
By Author: Shiv Sadhawani
Total Articles: 311
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

The adage is probably as old as stock-car racing itself: Win on Sunday, Sell on Monday. But, is that axiom as pertinent today as it was, say, in the 1960s?

Ford, which for the first time in nearly four decades, has introduced an all-new model and gone NASCAR racing with it at the same time, is confident that the answer is yes, if not on Monday, then at least as soon as you're looking for a new car.

Fusion replaces Taurus as the Ford entry into NASCAR's Nextel Cup and Busch series, becoming the manufacturer's first all-new nameplate to debut simultaneously on the racetrack and in the showroom since Torino in 1968. Torino's debut 38 years earlier resulted in a driver's championship for NASCAR Hall-of-Famer David Pearson, and more than 2.6 million units sold during its eight-year (1968-75) run.

"The great interest in NASCAR racing will help us tie the Fusion name to the Ford brand, and it's only right that we race Ford's newest Car in America's flagship racing series," said Marty Collins, General Marketing Manager, Ford Division.

Racing has made good business sense for Ford, dating back more than a century, ...
... when company founder Henry Ford raced to prove out his new product, and to gain favorable publicity for his efforts. His victory in his one and only race, in 1901, proved to be the turning point in attracting the investors who helped him start the Ford Motor Company in 1903.

"My great-grandfather understood the value of racing, and what it could do for a company," said Edsel B. Ford II, a member of the Ford board of directors and a long-time supporter of Ford's racing programs. "He knew what racing could do, both in terms of technological innovation and marketing. I think he'd be pleased that those are key reasons we still race today."

The NASCAR Fusion replaces the venerable Taurus race car, which captured four NASCAR championships (three in Nextel Cup and one in Busch) and 100 Nextel Cup points victories from 1998-2005. It concluded its storied run with a 1-2-3-4 finish at the season-ending Ford 400 at Homestead-Miami Speedway in November 2005, as Greg Biffle scored his series. "We really wanted to send Taurus out with one more championship," noted Dan Davis, director, Ford Racing Technology. "But the time is right to move on to Fusion."

The production Fusion aims to emulate Taurus' off-the-track success, too: It was the best-selling car in America for five consecutive years (1992-96), and sold more than 6.5 million units between 1985-2005.
Current Ford Racing driver Dale Jarrett, who won a NASCAR championship with the Taurus in 1999 and also is a Ford dealer in North Carolina, is optimistic about the production Fusion.

"It's got a very nice driving and handling package, plus the inside is very roomy and the interior is nicely done as well," said Jarrett. "I think this is just what we've been looking for to increase sales."
Start Your Engines-Fusion, an all-new nameplate, debuts on the racetrack and in the showroom.

Car Dealers Houston Tx
Kia Sportage

Used Cars Katy

Total Views: 532Word Count: 508See All articles From Author

Add Comment

Automobiles Articles

1. 3 Position Lift Chair Recliners
Author: Affordable Medical Equipment

2. An Insight On Questions To Ponder Over Before Customising Your Harley Davidson Chopper!
Author: Levi Fysh

3. List Of Services You Can Expect From The Skoda Service Centre
Author: Oliver Mertin

4. 9 Safety Tips That Are Worth Obeying When You Are Running A Car As A Beginner
Author: Eleanor Thompson

5. Toyota Showroom In Khurja: Find Your Perfect Car Today – T-sparsh Espirit Toyota
Author: T - Sparsh Espirit Toyota

6. A Look At The Customer Experience At Toyota Car Showroom In Bulandshahr: T-sparsh Espirit Toyota
Author: T - Sparsh Espirit Toyota

7. What Makes Toyota Dealers In Bulandshahr The Ideal Choice For Car Shoppers?
Author: T - Sparsh Espirit Toyota

8. The Benefits Of Buying A Toyota From The Bulandshahr Showroom: A Look At T-sparsh Espirit Toyota
Author: T - Sparsh Espirit Toyota

9. Tips For Efficiently Using The Toyota Service Center Near Me Contact Number
Author: Espirit Toyota

10. Boost Your Night Driving Confidence With Headlight Xenon Bulbs
Author: HIDS DIRECT

11. Toyota Service Center In South Delhi: Keeping Your Toyota In Peak Condition
Author: Espirit Toyota

12. Toyota Workshop In South Delhi: What Sets Them Apart From Independent Garages
Author: Espirit Toyota

13. Top 10 Benefits Of Shopping Porsche Oem Parts Online
Author: Exotic Auto Parts

14. How To Choose The Right Golf Cart Financing For You?
Author: Golf Cart Madness

15. Montana Rv And Camper Registration: What You Need To Know
Author: Mark Drummond

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: