Using Per-per-click For A Work From Home Based Business

By Author: Al Terry
Total Articles: 787
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Pay-Per-Click advertising is a nice way to quickly start a work from home based businesses and does not require as much time as search engine optimization and marketing. Pay-Per-Click advertising brings in some quick profits as well, especially if trying to build a small niche online. The downside of this for of online marketing is the costs involved, but if a dollar is spent to make two then it is worth it. Most people fail at using the pay-per-clicks because of the above statement, they do not track if they are making money or losing it.

The idea of pay-per-clicks is pretty simple and everyone has seen them wether they know about them or not. When using any of the major search engines these are the "sponsored results" which can be found at the top, bottom and on the right hand side of the "natural" results. These small ads are bid on by businesses in order to attract some targeted hits to their web site and try and makes sales. Anyone has the potential to create and advertising account with the search engines and begin placing ads to make profits online and many do for a work from home based business.

Before ...
... explaining how the advertising works it is important to know that not only can the ads show up in the search results but they can also be placed around the Internet on related web site pages which are related to any products or services the ads are trying to sell. The webmasters of these sites will place the search engine ads on their site and receive a part of the profits for each click on an ad that comes from one of their visitors. This is why you see many of the "sponsored" ads on most web sites these days.

Pay-per-click advertising revolves around the same concept as search engine optimization or keyword marketing, just instead of time spent the marketer spends dollars. This requires different work from trying to get "natural" or "organic" search result rankings because a budget needs to be set and a return on investment must always be monitored. The positives though are that you can have ads up and running on the first pages of search results for related search terms and be making profits within the day. The basics of marketing through the advertising model is that the individual must research and find the keywords which relate to their business, products or services. This is how many make a work from home based business online. The keywords are simply the terms and phrases people use when searching through the search engines. These phrases are tracked by the search engines and individuals as well.

If a business is selling antique furniture then they will begin searching for all the related keywords being used in the search engines which they feel delivers good business and make sales. These keywords may be "antique furniture for sale", "antique porch chairs" and "antique dining room tables online". There can be Hundreds and thousand of keywords for any particular business concept. The object of pay-per-click-marketing is to find the ones that make money and are inexpensive.

One of the best ways people use pay-per-click advertising is by selling other people products or services for a commission. This is known as affiliate marketing or affiliate sales. This gives a great advantage for anyone looking to start a work from home based business because they can be online in a few hours and have targeted ads selling products and earning money. There is no need to stock inventory or wait for shipments of products. The affiliate just looks for products they think will sell and then signs up for the affiliate programs they like, then begin finding the related keywords people are using to search for the types of products or sales and create the ads. In a matter of a few hours anyone can join an affiliate program, locate the best keywords, create the ads and begin looking to get sales and make commissions.

Another advantage of the pay-per-click model of marketing is for any service sellers. If a limousine business or landscaper is looking for some more business pay-per-clicks can drive local targeted traffic in minutes. A matter of fact a service sellers who already have a business would be foolish not to have some pay-per-click advertising running through the major search engines to get more business. It works and works well for local service sellers and if done right can be very cheap. If anyone always wanted there own service business for a work from home based business idea then using pay-per-clicks can get the needed accounts calling each day. For many small start up service business one or two good accounts are all you need to get going.

The pay-per-click marketing model should be looked into and explored for anyone looking to start a work from home based business. If done right the limitations are few and far between. The object is very simple, make more net profits then money spent. This requires consistently thinking of new related words people may search for and weeding out the keywords which do not work. One of the best tactic for using the advertising is to locate as many related keywords for the business idea, products or services as possible and placing the minimum bid on them. This is followed tightly by conversions. If you are able to know that a product or services sell 3 times per ever 100 visitors and the average profit per sale is 100 dollars then you know for every 100 visitors you make 300 dollars. Now that should set a good basis for how much you are able to spend on bidding for keywords. Try to spend 150 dollars for every 100 visitors you will get per month from the pay-per-click advertising.
Al runs a web site that teaches individuals how to start a web site for fun and profits. His lesson plans show exactly how to start a Work From Home Based Business With A Theme Site and with practically no costs involved. Teaches everything from basic start up to a full time income from home with how to start a work from home based business using a web site.