Internet Marketing For Real Home Based Businesses

By Author: Al Terry
Total Articles: 787
Comment this article

In order to actually create real home based businesses one must have a basic understanding of Internet marketing and how to create income online. Any business needs some form of marketing to get the word out or to create a buzz. A home business certainly needs marketing because otherwise no one will ever know they exist. Most home businesses use the net and particularly web sites for the medium which to gain customers and make sales. This approach is called many things such as Internet marketing, search engine optimization and keyword marketing, but each is after the same goals, getting free traffic from the net into a web site to make sales and collect the dough.

The best way to start real home based businesses is to learn everything yourself and put destiny in your own hands. There is no way to join some other business who promises they found the holy grail of making money online and if you join them you will become rich. Even if you do make money through their business idea you will still have to learn how to market online and are better off doing your own business created from the ground up.

The basics of ...
... Internet marketing are working towards building free Internet traffic to the site, everyone has heard the term "hits" and how many "hits" a web site gets. The key is not just how many hits but how good the hits are. The more hits that are actually looking for what the site offers and provides the better, these this is called "targeted traffic" and is best obtained from the four major search engines. Search engines supply the best way to get this targeted traffic because people who use the search engines are looking for specific things. Think about the potential of a site if it sells classic cars and scores on the first page of the search engines when people type in "expensive classic cars for sale". This is why using the search engines is so important for creating real home based businesses.

Getting a web site and it's pages into the top of the search results is the overall goal of Internet marketing and requires some basic understanding of what the engines want. The engines want content and lots of it. Sites which have tons of pages and each page is delivery great content on the subject matter get the top results. The more the site stays within a niche the better, the further away or "scattered" the site is the worst. A proper web site needs to have a clear cut theme and must have pages of great quality information on topics around the main theme. This is a must do and no short cuts can be taken.

The pages of the web site need to also be optimized for the search engines. Each page of content needs to be based around keywords that web surfers are using in the search engines. Once a related keyword to the theme of the site has been discovered a page must be written which supplies information on the keyword. The web site business must think what the surfers are wanting when looking for web sites using these keywords.

The keywords must be used in the page to let the search engines know what they are trying to rank for in the search results. The keyword needs to be used in the web address of the page, the title, description and META keywords tag. The keyword also needs to be used in the header or main title of the page and should be spread around in the body of the article many times, but not to many. Creating great web pages around the keywords which are based on a main theme, then optimizing the page around the keyword for the search engines is the basics of Internet marketing for real home based businesses.

The second stage of marketing online is "linking" which has become of great importance over the last few years. Any one trying to get great search results needs to get links to their site and sites pages on other related sites. There are many easy ways to grab some quick links to get a site moving forward. Searching for and submitting to directories is usually the first and easiest step. Directories are online resources which keep web sites in their results for different categories. Searching for keywords such as "directories" and "free directories" will give results and get a site off and running. Just locate as many of these free directories as possible and submit your site information to the correct categories and your link building is underway.

A neat way to find directories for each page of a site is to use they keyword of the page and then add some other keywords to it. An example would be "classic cars directory", "classic cars add URL" and "classic cars submit site". Look through the first few pages for each term in each major search engine and some easy links can be had. Linking this way will get the search engines to take notice of the page and start giving it a better ranking.

Some other ways to get links for real home based businesses include writing articles and distributing them online and looking for related web sites and emailing them to see if they would like to exchange links or be willing to place your link on one of there pages. The social bookmark sites have become a popular way for webmasters to get links as well. Much like the "on-page optimization" of writing content around keywords and then optimizing the page around those keywords, linking is considered "off-page optimization" for getting better search results. Make sure to "optimize" your links by including the keyword in the anchor text (text you click on). Make sure to use different text with each link also. This means that each time you work on getting a link for a specific page, use different link text and descriptions. Using the same link information for every link will look spammy to the search engines and may get your site penalized.
For more great home business resources on such topics as Methods For Real Home Based Businesses check out Al's site which is loaded with helpful articles for beginners and proffesionals. Teaches anyone how to become an Internet marketer and work from home with how to start real home based businesses using web sites in ten days.