A New Way Of Reading As Usual

By Author: Giuseppe Catalano
Total Articles: 115
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UsableBook brings together the advantages of traditional publishing with those of web

communication, combining in a single sales tool simplicity of use and functions that are not available with conventional printed material. Brochures, catalogues, magazines and books can be browsed on the screen in the same way as a printed publication while at the same time delivering interactive multimedia content and sophisticated commercial, booking and e-commerce functions.

The process of reading is transformed into an interactive and engaging multimedia experience that encourages customers to make a purchase. Digital pages can include sounds, moving images,animations and videos, such as actors who can step from page to page to provide commentary and

explanation.

For example, besides containing descriptions and photos of places, a tourist brochure could also show a speaker who can step between pages to describe what is happening and to provide additional

information on the videos presented. At the same time a user’s propensity to make a purchase may be reinforced ...
... by a special off er and the booking can be made in real time depending on the facility’s

availability. The same brochure can provide e-commerce functions, allowing an article or a service to be purchased with a simple click.