How Does Blogging Help You Get Better Search Engine Results?

By Author: Cindy Lighter
Total Articles: 10
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Anyone that publishes a website surely wishes to increase traffic to
their site. The more visitors to a site, the more successful the site
will be. This is something we all realize. We also realize that decent
search engine rankings will lead to more traffic. Of course, this begs
the question as to how can one boost search engine rankings. There are
many strategies commonly employed and one of the increasingly popular
methods is the use of blogging as an SEO tool. Now, some may wonder
how blogging can boost traffic to a site while improving SEO. There
are a number of reasons why:

You can add links point to the website in the content of the blog
entries. And, of course, since many blog platforms are free, you could
start several blogs and post your links on them as well. This is a
perfectly acceptable method of search engine optimization and it can
help boost your rankings immensely.

On a side note, you could also add links to your website in the
comments section of other people's blogs. These will be indexed by the
search engines ...
... as well. This, in turn, further adds to the traffic you
may receive.

Your blog postings will be indexed by the search engines which means
many people will come across them. They then become the traffic that
visits your website through your blog postings. This is understood.
Often overlooked, however, is the fact that some of these people may
end up linking to your website on their sites and blogs as well. These
links then become another source of traffic to your site. And, of
course, their links will also boost your search engine rankings. These
links may be the best of all since no effort on your part was needed
to place them on the other blogs.

There will be those that see links on your blog and ask to trade
links. These offers should be accepted as they are another great
example of how your blogging will help your search engine results.

It is also important to point out that even without links, blogging
about a particular site can help it in the search engines. The search
engine robots not only crawl the web looking for links. They are also
looking for fresh and original content. When you blog about a website
repeatedly, the search engine robots will take greater notice of your
site. This will have an obviously positive effect on the search
engines rankings as a result.

Most quality blog platforms will syndicate your content through the
web via an RSS feed. The purpose of an RSS feed is to call attention
to a blog through the various feeders that offer blog RSS feeds. It
does, however, have another benefit. It allows the search engines to
pick up your content which aids in its search engine rankings.

Yes, there are many ways blogging can help the way a site can be
ranked in the search engines. As such, blogging remains a valuable
search engine tool.
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