Understanding Structured Content For A Small Home Based Business Opportunity

By Author: Al Terry
Total Articles: 787
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When looking to start up a small home based business opportunity you would be hard pressed to find a better option then a web site. Web sites provide a great medium for selling online when done right and require little capital for start up which in return reduces risks. All that is involved with a web site business is the minimal hosting fees which are around twenty dollars for a host with plenty of marketing tools and the time you put into the business. There is no need to search for a online company which sets you up with a business, it far better to do the entire start up on your own.

In order to succeed online you must have a business idea which follows a theme or an overall concept which the business is focused around. The object of a web site business is to supply information for individuals using the net and try to make sales from the information that is being provided. Content is very important when creating a small home based business opportunity and laying out the content correctly needs to be accomplished. The web sites which do best online are the ones focused on a tight niche and that become a respected ...
... resource for that niche. If someone wanted to create a site around "surfing" then the site would need to be filled with information about surfing and all content needs to stay on theme.

If a homepage would introduce the main concept to both the search engines and the visitors coming in. It would make no sense to have the overall picture of the site around surfing and then have sections on skateboarding and snowboarding, instead these two sections would need to be other web site businesses. The homepage needs to be the most relevant page for the overall theme of the site and explain what the content will be focused on delivering. Remember that a web site must deliver great information around the theme.

The homepage must accomplish satisfying the search engine spiders. Spiders are sent out by search engines to "check out" web sites and return information about the site. Spiders come in through a homepage and see what the theme of the site is, if the sections of the site stay on theme and if the information in the site is of the highest quality. The home page needs to "feed the search engine spiders" and many webmasters call high quality keyword optimized pages "spider food" for this reason.

The homepage for any small home based business opportunity needs to be focused around the overall concept and the keyword being used. Surfing may indeed be a bit to broad of a term to use for the homepage and maybe the best keyword to focus on would be "surfing resources" or "surfing in Costa Rica", it is important to keep the focus of the site on what you know and what you can supply information on.

As far as how long each page of content needs to be it is irrelevant. A page of a web site needs to be how long it needs to be, enough to supply the information on the topic. Creating long pages will not score any better in the search engines, search engines only look to see that the information is valuable. A short page can score just as well as a long page. What is important is that all web pages be optimized for the search engines. Optimizing pages for the search engines just means using the keyword or phrase the page is built on in the different sections of the page.

When building a web page there are different sections, one section is called the "meta tags" and these are the top of the web page which are dedicated to the search engines. These "tags" tell the search engines what the page is about and the keywords that the page is using. The meta tags include a title tag, META keyword tag, META description tag. These tags are what you see when doing a search in the engines, the title is the link you click on to visit a site and the description is what is posted in the search engines to describe what the site is about. The META keywords are used to tell the search engines what you want to rank for in the results. Another area of importance to the search engines is the filename, this is the address of the page that is listed in the search engines. Other sections of a web page include the "H1" tag or header tag, the body section as well as links and image tags.

The object of optimizing pages is to use the keywords the page is focused on in each section. A small home based business opportunity can draw free traffic from the search engines targeted around the site theme this way. Each of these sections need to include the keyword one or two times and the actual content or body copy needs the keyword sprinkled throughout a few times. These means that if the keyword for the homepage is "surfing Costa Rica" then the title, META keyword and Meta description should include this exact keyword one or two times and no more or less. The H1 tag or header should include the keyword one time and the actual content or article will need the keyword about one time per paragraph. Every optimized page should include a hyperlink on the page using the keyword in the "click able" part of the link.

The filename needs to have the keyword as well, so the address of the page should be yoursite.com/surfing-costa-rica.html. The image ALT tag can be used when adding images to the page to additionally add the related keyword in the image description. The image tag can usually be seen on web sites when you hold the cursor over an image and a small little description of the image pops up. Creating structured content around a theme is very important for any small home based business opportunity.

The homepage of the web site should create a clear view of the overall theme and concept for the web site and what the pages will supply information on. The sections of the web site should be broken down into the next broadest areas of information and then related pages for each section should be added. Each page needs to keep on focus with the theme and each section of the page needs to be optimized around the related keywords the page will be using. This will give search engine spiders a clear direction for the web site and so long as the content is of quality the site begins to ranked well for all the related pages. Visitors will find the information they were looking for in the search engines and the site grows as a respected resource on the subject matter. The small home business opportunity which keeps focus on building a resource around a theme in this matter will win in the search engines and win with the visitors coming into the site.
Al enjoys writing articles with helpful advice on subjects and topics as Small Home Based Business Opportunity Start Up for his web site dedicated towards how to start a small home based business opportunity fast. His site includes free content with a lesson plans to help everyone learn how to make an income from home using the Internet and web sites built around a profitable theme.