Building An Easy Home Business The Right Way

By Author: Al Terry
Total Articles: 787
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Almost everyone in today's time is looking to build an easy home business using the Internet and why not, it seems and is a great portal with unlimited sales potential. With practically the entire world logging in each day and looking for information, just tapping into a small portion could create great income opportunities. The problem is most people think they have the great product or service that they just have to put on the net and the money will come pouring in. This could not be further from the truth and much work needs to be done.
In order to make money from home and online the business must have an understanding of two very important factors. These are the search engines and how they behave and how people behave online as well. An easy home business can be accomplished but understanding how to make it profitable needs to be understood. In order to make profits online a business needs to keep the search engines happy and appease the visitors coming to the businesses' web site.

Search engines use "spiders" to go around the Internet and visit web sites. These spiders gather information about sites and the ...
... pages of the sites in order to index them and rank them in the search results. Spiders always come through the "front door" or the homepages of a web site and then follow the links to navigate and gather information. It is very important that a web site lays out a nice map for the spiders to follow, if pages do not link in an easy format the spiders will get lost and pages will not be indexed. Pages not indexed in the search engines will be lost in cyberspace and no one will even know they exist, making any work on these pages nothing more then a complete waste of time. Assuring that every page is linked to pages in the sections of the site and that each major section links back to the homepage will make sure that the spiders index each page and will rank them in the search results.

Spiders are an algorithm and the search algorithms are constantly changing. Search engines only want the best sites which return the best information in which people are searching for. Multiple "gateway pages" or pages with the same content that have been optimized to different keywords will fail in the search engines. These types of sites and pages worked in the late 1990's but are worthless today. Search engines always change the algorithms to keep people trying to trick the engines out of the results. Search engines look for sites with a solid theme with sections that relate to the theme and pages which supply great information on the topics of the theme. An easy home business always focuses on these goals.

Visitors coming into a web site may enter from any page which have been indexed and rank in the search results, visitors do not just come in through a homepage. A well organized and easy to navigate site is important for visitors so that they can move around the site and look for the information they are interested in. If a site is selling products or services it is important that they can move around the site and see all that is offered. If a visitor only comes onto one page and cannot easily move through the related areas of the site the opportunity to get sales from the other pages will be eliminated. If the visitor is not interested in the page that they come in through and sees no other related information they will go back to the search results and look for another site.

Creating an easy to navigate web site for both search engines and visitors is vital to the success of any online business. If a spider comes in through the homepage and cannot navigate the site then all the other pages will not be indexed and ranked in the search results. This makes any efforts put into other pages a waste of time and no one will ever even know they exist. Since visitors can come into a site from any page, it is important that all related pages of a section be linked so that they can navigate through related interests. A single page they find may not be the exact information they wanted but another related page may be. By linking all related pages of a section will increase sales because visitors may find the information on another page of the site and also find a product or service they want to purchase. An easy home business must always keep the search engines and the visitors interest in mind to be successful.
For more great home business resources on such topics as Methods For A Easy Home Business check out Al's site which is loaded with helpful articles for beginners and proffesionals. Teaches anyone how to become an Internet marketer and work from home with a easy home business using web sites in ten days.