123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

6 Common Mistakes Agents Make When Buying Insurance Leads Online

Profile Picture
By Author: Stam Bett
Total Articles: 452
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Buying online health and life insurance leads is the way of the future, and the online lead generation industry is growing exponentially as more agents realize the important role lead generation companies play in their growth. Working with a company that sells leads can help you grow your business and provide a steady stream of prospects.

Of course, the best way to profit from leads is having a good process in place before you begin. Here are six of the most common mistakes insurance agents make when buying their leads online.

1. Waiting too long to respond to leads
All too often, agents put off contacting their new prospects, usually because there isn't a system in place to handle leads as they come in. It's best to contact a prospect within 5 minutes of receiving the lead, as you are about 100 times more likely to make contact if you call or email quickly rather than waiting thirty minutes. Remember: consumers are usually contacted by numerous agents, and each one will be eager to sell a new policy. A fast response will increase your chances of making that sale.

2. Only attempting to contact a ...
... lead once
If you don't succeed in making contact the first time, try again! When you buy life or health insurance leads, it's common to not make direct contact the first time. One study by Leads360 found that 50% of leads are never contacted again after the first try! With a good follow-up procedure, you can avoid letting these valuable leads slip through your fingers. Contact immediately after receiving business leads will give you a higher contact rate, and follow-up calls should be made between 4:00 and 6:00 pm on Wednesday or Thursday. At least six attempts at contacting a lead will give you the maximum possible contact rate.

3. Only using one method of contact
Make sure you try to contact prospects through phone and email, or even text message. Many consumers prefer one contact method over another, so you may be letting contacts ready to by slip away from you if you only stick with one method. If the prospect responds, make sure you follow-up with the same contact method.

4. Giving up too soon
Unfortunately, many agents simply give up too soon, buying a batch of 20 health insurance leads, having a low close rate and quitting. It will definitely take more than 20 or 30 leads to perfect your process and learn how to measure success.

You will need to make a conscious effort to invest in online leads, as it will become a major marketing strategy to grow your business. Still, it won't happen overnight and there is no magic strategy. Practice leads to perfection so start by gaining experience and refining your process.

5. Assuming all leads are perfect
Not all health or life insurance leads will be perfect. While great lead providers work hard to weed out the poo quality leads, they can't catch them all. If you buy a lead with a bad email address, try the phone number. If you notice the street address is not right, try Googling it. It may be possible to save a prospect and get a sale, especially when you consider most agents won't take the time to research. If the lead is absolutely bad, most providers will also give you a credit.

6. Having unrealistic goals
Finally, you need to have realistic goals when you buy leads, especially the first batch. Most new agents have a close rate of only 5%, which gradually rises with practice and a great process in place. Still, even with a close rate of 5%, the numbers may work when you consider the cross-sell, policy renewal and referrals.

For more information on MAX Lead Generation and Life Insurance Leads. Visit Today - http://maxleadgeneration.com/life-insurance-leads/

Total Views: 559Word Count: 634See All articles From Author

Add Comment

Marketing Articles

1. How Digital Marketing Is Transforming Modern Brands In 2025
Author: gohypemedia

2. 15 Powerful Benefits Of Digital Marketing For Business Growth In 2025
Author: Vistasadindia

3. Understanding The Key Medical Coding Updates For 2025
Author: infohubconsultancy

4. Top-rated Email Marketing Tools For E-commerce Growth
Author: Lee Wood

5. Why Custom Mailer Boxes Are A Game-changer For E-commerce Brands
Author: The Premier Packaging

6. Unlocking Excellence: The Best In Awards And Certificates
Author: Enseur Tech

7. Fastener Materials Explained: From Stainless Steel To Exotic Alloys
Author: Ananka Group

8. Top 5 Reasons To Partner With An Influencer Marketing Agency
Author: Influenceract

9. What Are The Key Qualities To Look For In An Seo Company In Indianapolis?
Author: Andrew James

10. What Is Digital Marketing And Why Is It Important?
Author: Entellusco

11. How Ai Is Helping Local Businesses Thrive In A Digital Age
Author: Search Pin

12. 6 Best Car Accessories For Off-road Adventures
Author: Drivestylish

13. Enhance Your Manufacturing With High-quality Round Bars
Author: Rajkrupa Metal Industries

14. How To Turn Negative Reviews Into Wins
Author: Turn Negative Reviews Into Wins

15. Applications Of Inconel 718 Astm B637 Round Bar In Industries
Author: Neptune Alloys

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: