Advertising Agencies

By Author: william hay
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Advertising Agencies are everywhere for the purpose of promoting ones business.
They are independent of the customers and the brands which is advertised.
Top Brands always hire top ad agencies for the growth of their business.
The first ad agency ever made by William Taylor all the way back in 1786.
Another big name among the top Pioneers of agencies was in Fleet Street
whose founder was James Jem White which started in 1800s.
But this Agency became closed in 1980s.

In America the business of Ad agencies started in Philadelphia in about 1850.
This Agency started promoting business of its clients by giving their ads in the
newspapers. In the same way various ad agencies are built which are famous among the historian
ads agencies in 1864 whose founder was william james carlton.

There are many different sorts of Advertising agencies and their sizes also differ from one another.
they can be as small as from one or 2 person shop to an outsized multi national Firm like
Omnicom Group or Interpublic Group of Companies

major classification ...
... for the types of Advertising Agencies are as follows

Full service agencies
Creative agencies
Specialized agencies
In-house advertising agencies
Interactive agencies
Search engine agencies
Social media agencies
Healthcare communications agencies
Medical education agencies
Other agencies

Full Services Agencies
Full services Advertising agencies almost do all the work for the advertising of a business
from initial planning , creating and producing advertising samples,their research and
also selecting the media through which the advertising can be carried out such as newspapers
or Medium Waves , Television or through latest fast technology like Internet

Creative agencies
these agencies Specializes in the designing of the advertising products with the help of
imaginary and innovative colorful designs.The main purpose of these agencies is to provide
a unique message for the product the brand is going to launch.These agencies also carry out
the research for the product usage.Like when and where and in which part of the year the product can be used.
They give a rough idea first which is after getting approved by the client is tested among the Consumers.

Specialized agencies
Specialized Advertising Agencies can also serve only one client or can serve hundreds
their main purpose is to copy the advertising media like art,brochures,banners and advertise
them among the audiences like youth or in the industries through computer media or other means
Specialized agencies of the UN carry out their advertising by the coordination of United Nation
Actually they working under the Article of the United Nation Charter numbers 57 and 63.Right now
the total of 17 Agencies are specialized working as Specialized Agencies of UN

Interactive agencies
these Advertising Agencies can offer various purposes from web designing,internet advertising,
web developments,consulting or search engines advertising.In today's world digital media
is helping so much in order to promote business.In digital media means CD's, DVDs kiosks and
mainly amongst all is internet.
Through internet, Web based advertising are famous which many new brands use as an initiative
like Facebook, Instagram, Daily motion (Video based), YouTube and Twitter and many more all around
the globe.Internet media is more preferred because of its access from almost all corners of the earth

Search engine agencies
Some search engines are currently now a days referred as Associate in Nursing advertising agencies e.g. PAY PER CLICK
also known as PPC. SEO (Search engine optimization) additionally one among celebrated computer program agencies

Social media agencies
these agencies are accountable in promoting the business by suggesting that on net blogging and social media sites
on that scores of members will get access and acquire info concerning complete information about business
Social Media is a platform where millions of people are connected with each other.one them biggest example is Facebook.

Healthcare communications agencies

Health Care communication Ad agencies work in a strategic manner and provide marketing
services among the Health Departments and Life Sciences.

Medical education agencies

These Agencies provide market services for the Industries which are connected or provide products
for the medical professional education.For example in the Hospitals and Laboratories of the Educational Institutions
providing medical and surgical and physician trainings.the products available in those laboratories are also advertised for them.

Some the Top Advertising Agencies Around the globe are

# Publicis Omnicom Group whose head quarters are in Paris and New York City.This company bacame
the First Advertising Agency because of the merging of Publicis and Omnicom Groups
# WPP (British Advertising Agency) located in London
# Interpublic Group in New York City also called IPG isamong the top four worlds advertising agency
# Dentsu from Tokyo which is Japanese Advertising Agency
# Havas which is the 2nd biggest advertising cooporation started in france