123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Legal >> View Article

Should You Register Your Logo As Trademark?

Profile Picture
By Author: Stephan Bell
Total Articles: 10
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Strictly speaking, a logo is already your trademark once you register with the proper regulating bodies in Canada. The main purpose of this article, however, is to discuss the benefits when you register logo as trademark. So in that context, the redundancy can be forgiven. Under Canadian laws, applying for registration on your trademark is not a requirement. In fact, when it is already established that you have been using the logo for quite a bit of time, you will be recognized as the owner of that logo and thus, entitled to some trademark rights. But those rights are limited compared to the rights afforded to you if you register the logo.

Difference between registered and unregistered

The main difference is the geographical reach of your rights. When you fail to secure your logo by applying for trademark registration, your rights will extend only within your proximate geographic area. If somebody else is using your brand name, you will have to prove to the court that you own that trademark. As everybody knows, litigation can cost money which would have been avoided if the owner had just paid the cost of registration. ...
...

In contrast, when you register your logo as trademark your rights are broad and the exclusivity is protected all over Canada for 15 years. You can also renew the trademark rights every 15 years thereafter. Any trademark infringement can result to fines and confiscation of the bootlegged items.

Protecting your brand

The counterfeit industry is already costing $25 billion worldwide. But brand owners are not letting up by prosecuting the counterfeiters even at great costs to them. Chanel for example, which is one of the most imitated brands in the world, should be mindful about protecting its reputation which can be damaged by cheap imitations. It makes no sense to allow some stranger to destroy the brand that you spent years to build up. Secure your logo and protect design through trademark registration to make sure you can go after the counterfeit artists with the full protection of the law behind you.

Shifting the burden of proof

Once you secure your logo, your place the burden of proof on your competitor to establish its ownership of your brand. For that alone, it’s worth your time to register your trademark. Registering your logo also means that you don’t have to have market reputation, which is one of the requirements with unregistered trademark. Prosecution is easier because you don’t have to prove to the court that your competitors’ use of your brand resulted to losses in profits or customers on your part. Regardless of whether the competitor wants it or not, the court can order it to stop using your brand or a similar variation of it.


Author has specialization in intellectual property law and legal services including services to register logo as trademark. In this write up he provides guideline to Secure logo and protecting your business logo.

Total Views: 323Word Count: 490See All articles From Author

Add Comment

Legal Articles

1. Bail Lawyer In Cyber Crime Case In Delhi – Advocate Deepak: Your Trusted Legal Partner
Author: Advocate Deepak

2. Chicago Personal Injury Lawyers
Author: Paul M. Marriett

3. The Bruner Law Firm
Author: Vince Bruner

4. Bail Lawyer In Cyber Crime Cases In Noida: Advocate Deepak
Author: Advocate Deepak

5. The Journey Of Lady Advocates In Chennai's Male-dominated Field
Author: Sonu Kumar

6. Best Cyber Crime Lawyer In Ghaziabad – Advocate Deepak
Author: Advocate Deepak

7. Revealed: Secret Strategies To Dominate Government Sales On Gem!
Author: Bidz Professional

8. What To Look For In An Experienced Ri Divorce Lawyer
Author: John Grasso

9. Everything You Need To Know Before Investing In Saudi Arabia
Author: jodonjo

10. Spousal Alimony In California: What It Is And How It's Decided
Author: Thomas D. Nares

11. Balancing Investor Protection And Industry Growth: Sebi Lawyers' Take On Investment Advisers’ Reforms
Author: Dev kumar

12. "transparent Processes: Building Public Trust Through Stringent Pcc Attestation Measures"
Author: shareeba

13. How To Open An Llc As A Saudi
Author: jodonjo

14. Navigating The Road To Recovery After A Minneapolis Truck Accident: Why A Local Attorney Is Key
Author: sussmanlaw

15. Uk Spouse Visa Explained: How To Join Your Partner In The Uk
Author: The SmartMove2UK

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: