Shenoa Diamonds | Diamonds In Many Different Grades

By Author: Michael Price
Total Articles: 114
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In business since 1980, the diamond and fine jewelry online retailer, Sierra, knows its business. This means that people who buy Shenoa diamonds and diamond jewelry can be confident that they are getting exactly what the company says they are getting. Unfortunately, there are many disreputable jewelers who try to pass off diamonds as being higher grade than they actually are. Shenoa diamonds, however, are backed by this company's reputation, which it has built over the years through honesty and reliable in doing business. The jewelers who work for this company are well trained, and the customer service representatives are knowledgeable and helpful. From the buyers who are constantly looking for the best deals to representatives who help customers customize their jewelry, the expertise in this company shines through.

Diamonds can come in many different grades, and grade is part of what determines how expensive they are. Though Shenoa diamonds always have to meet a certain standard, these standards can differ according to the grade. To help meet the needs of customers who are working with different budgets, Shenoa makes ...
... sure that they can provide diamonds in a wide variety of price ranges. In order to do so, they first have their diamonds evaluated, graded and certified by independent laboratories. This is an important part of ensuring that the diamonds they sell are the grades that they say they are. When a diamond is appraised, it should not be by a retailer's in-house appraiser. This can set the stage for bias. Shenoa makes sure that all of the grading and appraising of its diamonds are done objectively.

When someone is looking to order Shenoa diamonds online, they want honesty and reliability. Someone who is purchasing a diamond engagement ring doesn't want to find out—or doesn't want their spouse to find out—years down the road that they paid for a certain grade and it wasn't what they got. Though the company can make sure that their less expensive, lower grade diamonds look beautiful in their settings, they would never pass them off as the more expensive grade diamonds. They believe in quality in all of their products, but they are honest about their products as well. Shenoa diamonds may come in different grades, but each grade has a set of standards that the company adheres to faithfully. The diamonds and fine jewelry that they sell to all of their customers will stand up to rigorous grade standards.

Appraisers must take many things into consideration when they grade Shenoa diamonds. First there is the cut, which refers to how each finished diamond is formed from the raw material. The cut of a diamond is the very important first step in determining where it will stand in the grading categories. It actually determines how well a diamond will reflect the light. Color variations are also taken into consideration, as well as clarity and weight. Shenoa customers know that the diamonds they purchase from this company are graded as expertly as possible, and that they can always be confident in their investments.
Shenoa & Co is the internet's premier destination for jewelry and diamonds. Shenoa & Co knows high quality.