ALL >> Business >> View Article
B2b Lead Generation Trends For 2013

B2B lead generation has gone through a number of changes in the last few years, and marketing professionals now face a tremendous amount of pressure to bring results and justify programs and investments.
In 2013, professionals cite the biggest challenge of B2B marketing is generating high-quality leads. Many marketers also cite their most effective techniques for generating business leads is using a company website, email marketing tactics and search engine optimization, although the biggest barrier to success while generating leads is a lack of resources, both in terms of staff and budget as well as time.
In 2013, marketers must use every resource available for success, and a small minority report they still use direct mail. For those that do, letters, brochures and 3D promotional packages remain the most effective formats to use. This year requires getting creative, using techniques like:
• Webinars, creating compelling content, advertising early and following up,
• Networking and speaking engagements to increase success and drive business leads at trade shows,
• B2B lead generation ...
... through email marketing by creating compelling content, and
• Social media interaction to build relationships in the community.
The most important metrics for measuring the success of marketing return on investment remains cost per lead, revenue and lead volume. On average, 5-10% of qualified business leads convert to customers. Still, an amazing 25% of marketers don't even know their current conversion rates.
Marketers must also learn to allocate their marketing budgets to lead generation. Most B2B marketers do not even know what percentage they currently allocate to generating business leads, although most spend between 10-80%. Surveys find that this amount is increasing, however, for almost half of all marketers.
While conferences and trade shows tend to get the biggest share of the budget for lead generation, an ever growing number are turning to business to business lead generation companies to buy leads. This strategy can often help marketers overcome a lack of resources by avoiding wasting time and staff and purchasing high-quality, qualified leads directly.
The average cost per qualified lead ranges a great deal from under $25 to more than $500, depending on the industry. In general, marketers who spend the most tend to take longer to convert clients and may be spending their time at trade shows and investing in a website just to generate a single lead. Business to business lead generation that harnesses the power of the Internet is the future, and marketers who don't yet have a website capable of generating a great deal of leads may turn to companies to buy leads to boost business performance.
Don't forget to take these statistics into account in your current strategy for generating business leads. Understand your cost per lead to realize the best return on investment and know where your money is going to harness the power of your budget.
For more information on B2B Lead Generation and Business To Business Lead Generation. Visit Today - Maxleadgeneration.com
Add Comment
Business Articles
1. Transform Your Outdoor Space With Landscape Man Professional Services UkAuthor: Vikram kumar
2. The Ultimate Guide To Best Investment Real Estate In Konkan
Author: codename oxygen
3. Lucintel Forecasts The Global Induction Flushing System Market To Grow With A Cagr Of 3.6% From 2024 To 2030
Author: Lucintel LLC
4. Why Your Business Needs A Dynamics 365 Customer Portal
Author: crmjetty
5. Lucintel Forecasts The Global Indium Trioxide Market To Grow With A Cagr Of 3.8% From 2024 To 2030
Author: Lucintel LLC
6. Mg Hector Gloster Price In Chennai: A Comprehensive Overview
Author: balaji
7. Chennai Mg Hector On Road Price: An Extensive Overview
Author: balaji
8. Maximizing Financial Success With Investment Banking, Wealth Management, And Credit Solutions
Author: Drishti Desai
9. Airline Inventory System
Author: Yugababu
10. Lucintel Forecasts The Global Exterior Insulation And Finish System Siding Market To Grow With A Cagr Of 9.9% From 2024 To 2030
Author: Lucintel LLC
11. Looking For Erp With Crm? Ultimate Solution For Sales And Customer Support
Author: Emmanuel Mathew
12. Lucintel Forecasts The Global Ergonomic Office Chair Market To Grow With A Cagr Of 4.9% From 2024 To 2030
Author: Lucintel LLC
13. Lucintel Forecasts The Global Embedded Host Bridge Market To Grow With A Cagr Of 5.3% From 2024 To 2030
Author: Lucintel LLC
14. Lucintel Forecasts The Global Digital Paraffin Warmer Market To Grow With A Cagr Of 3.4% From 2024 To 2030
Author: Lucintel LLC
15. Common Lead Gen Pitfalls And How To Overcome Them
Author: tim seifert