Bingo In Europe

By Author: Sally Crown
Total Articles: 25
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The UK's online Bingo market represents the largest share of the marketplace in Europe and has grown rapidly over the past few years.

Whilst the game is played all over Europe, the online version of the game has not yet seen the sort of growth increase that has been evident in the UK. Some of this can be explained by the licensing and law related issues in the varying European countries. In some areas of Europe, broadband is not available and this is another issue that has held back the expansion of the online game. The European game is also culturally different from the game we play in the UK. One example is the way in which Bingo is seen as more of a family game especially in the southern areas of Europe. Here bingo is a family leisure activity enjoyed by the whole family. This is not the case in northern Europe where it is more similar in profile to the UK game. In Europe the average card price is higher than the UK. One thing they all European countries have in common is they play the 90 ball version of the game.

It is predicted that in the next few years, a number of countries within Europe will experience ...
... considerable growth in the size of their online Bingo markets. Countries where this is expected to happen are Spain and France, with Turkey and Finland anticipated to also see a big growth in their markets.

Due to the various licensing laws in place around Europe, some countries pose a lot of problems for new providers who are trying to break in to the local market. To break through successfully providers need to be aware of the legal situations in the different regions and they have to be prepared to work within the specifications. Working within these at times confusing laws is a must if a UK chain or site wishes to focus on a specific country abroad. Due to the regional differences, it's not surprising that a number of the new European Bingo sites are built specifically to cater for one specific region rather than internationally.

UK providers wishing to extend their existing brand into the new European market have to consider, not only, the language of their site content but also ways in which they might manage a number of different languages being spoken at the same time in the chat rooms. They would also need to look at local funding methods and find ways of making them work with the existing product. Because of these difficulties and regional restrictions providers will need to develop customized programs and packages for the varying regions, a one product serves all approach is not likely to be successful. The product offering needs to have a local, or national flavor - with different offering for different regions.

This is the key to success in Europe - marketing must be direct and specific and just marketing the UK brand is unlikely to be sufficient to secure a market share.

Sally Crown is a bingo expert and write for bingo deposit bonus a UK bingo portal. Her most popular articles are bingo sites with sign up bonus and play bingo for real money an article about real money bingo.