123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Education >> View Article

10 Tips For Writing Web Copy

Profile Picture
By Author: Adam Ross
Total Articles: 117
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.
In days gone bye, banners and graphics were all important but now it's the words that do the selling.
This short article will give you some pointers about writing good webcopy.
You must know your target audience. How old are they? are they married? single? professional people? etc
You must know your product or service inside out. From this knowledge you will be able to list all the features of the product and from the features all the benefits. You sell by quoting the benefits - NOT the features.
You must be able to come up with a Unique Selling Propostion (USP)- that is the outstanding reason or benefit why your product or service is better than your competitors.
You must know what your Most Wanted Response is (MWR)- i.e. do you want your visitor to order your eBook, or join your newsletter,or download a free report?
Your ability to write good, interesting headlines may be critical to your success. It is said that 8 out of 10 visitors will only scan your headline and if it doesn't ...
... interest them, they click away. Tests have established that one headline can be 18 times more successful than another headline.
For your body copy you could discuss a problem (which your product or service will solve) or tell a story. We all like to read stories - don't we? Use small words and small paragraphs. Write as if you are telling your best friend something she/he is desperate to know.Use plenty of white space as this makes your text easier to read.
Place your guarantee in a prominent position - don't hide it in a PS at the bottom of your webpage.Be clear what it is i.e. 30 days no questions asked, or maybe 90 days...Whatever it is, make sure that your visitor knows about it.
Testimonials must also be placed near the top of your webpage as this can give greater credibility to your product or service.
Be precise when you get to the close and you're asking for your MWR. Make sure your visitor knows exactly what to do.
So you have written your webcopy and it's not as successful as you hoped.
What do you do then?
You change something - I would change the headline first and track the results. If it is still unsuccessful then change the headline again and track the results. Change and track until you have the winning combination.
The short version of the Coywriters Formula is :
A. for attract i.e. get your visitors attention
I. for interest i.e. keep their attention
D. for desire i.e. make them want your product or service.
A. for action i.e. get a response - get your Most Wanted Response!
As you visit websites look for eye-catching headlines or phrases which interest you. Look keenly at the subject lines of emails even spam! When something impresses you, make a note of it in a "swipe file". This is a file where you can turn for inspiration when the ideas are not comimg.

writers job

Total Views: 422Word Count: 517See All articles From Author

Add Comment

Education Articles

1. Best Servicenow Training In Ameerpet | Hyderabad
Author: krishna

2. Mern Stack Online Training | Best Mern Stack Course
Author: Hari

3. Salesforce Crm Online Training | Salesforce Crm Training
Author: himaram

4. Oracle Fusion Financials Online Training At Rainbow Training Institute
Author: Rainbow Training Institute

5. Microsoft Fabric Certification Course | Microsoft Azure Fabric
Author: visualpath

6. Microsoft Dynamics Ax Training Online | Microsoft Ax Training
Author: Pravin

7. Aws Data Engineering Training Institute In Hyderabad
Author: SIVA

8. Top Skills Employers Seek In International Business Management Professionals
Author: jann

9. Unlock The Power Of Integration With Oracle Integration Cloud Training At Rainbow Training Institute
Author: Rainbow Training Institute

10. Emerging Trends In Salesforce Devops For 2025 And Beyond:
Author: Eshwar

11. How Digital Evidence Is Secured And Managed By Iso 27037 Consultants?
Author: Danis

12. Patient Reported Outcomes Clinical Research – A New Era 2024
Author: Aakash jha

13. Transform Your Home: 7 Must-have Dyslexia Support Resources Every Parent Should Get!
Author: Bradly Franklin

14. The Key To Your Pet’s Health And Happiness
Author: Sumit

15. How To Streamline Administrative Processes In Schools: A Comprehensive Guide
Author: Revamp

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: