ALL >> Education >> View Article
Copywriting For The Web Do You Have What It Takes
In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?
Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills. You even have a power-packed portfolio to prove it. So: what's the problem then?
The problem is that the web is overflowing with copywriting talent. A copywriter on the web is a little like being at a Friday night concert at Madison Square Garden for some big headliner. In that vast audience, you're just a teeny speck.
Likewise, in the elbow-to-elbow web copywriting arena, you're not much of a standout, even if you've got that copywriting lighter raised high and you're singing your heart out. Why? Because that's what everybody else is doing!
Let's take this analogy one step further. If you wanted to get noticed at a jam-packed concert stadium, what would you do? You could sneak through the audience, get naked and then bum-rush the stage. Think of the news headlines! "Crazed Naked ...
... Fan Mauls Bono Onstage at MSG." That would get you some attention, yes? (Although I don't recommend you actually do this, as you may find yourself in prison).
So then, if one thinks of the naked stage rush prank as the attention GRABBER, what might you do to HOLD people's attention? You could start attending five concerts a week all over the country and pulling that same stunt at every one! You could build a rep for yourself as the Notorious Naked Concert Crusader.
What does this analogy have to do with being a web copywriter?
You're going to have to do something unique, outlandish or outrageous, to get people on the web talking about you. That means thinking up a gutsy theme for your website.
Once you've thought up and executed your theme, much like our concert crusader, you'll have to keep feeding new material to your following. You will do this by way of article marketing.
Start submitting articles on the web. Write them according to your signature theme, whatever that might be. Are you the Wordfarmer? The Word Wrangler? The Copy Cowboy? Create an outstanding and unusual persona and then spread the word about your services and signature style, in hundreds of articles that you submit on the web for distribution.
Don't believe it? Try it and see for yourself what having a brand with a personality and a unique message does for your copywriting business. Or, you can always just get naked.
Add Comment
Education Articles
1. Best Servicenow Training In Ameerpet | HyderabadAuthor: krishna
2. Mern Stack Online Training | Best Mern Stack Course
Author: Hari
3. Salesforce Crm Online Training | Salesforce Crm Training
Author: himaram
4. Oracle Fusion Financials Online Training At Rainbow Training Institute
Author: Rainbow Training Institute
5. Microsoft Fabric Certification Course | Microsoft Azure Fabric
Author: visualpath
6. Microsoft Dynamics Ax Training Online | Microsoft Ax Training
Author: Pravin
7. Aws Data Engineering Training Institute In Hyderabad
Author: SIVA
8. Top Skills Employers Seek In International Business Management Professionals
Author: jann
9. Unlock The Power Of Integration With Oracle Integration Cloud Training At Rainbow Training Institute
Author: Rainbow Training Institute
10. Emerging Trends In Salesforce Devops For 2025 And Beyond:
Author: Eshwar
11. How Digital Evidence Is Secured And Managed By Iso 27037 Consultants?
Author: Danis
12. Patient Reported Outcomes Clinical Research – A New Era 2024
Author: Aakash jha
13. Transform Your Home: 7 Must-have Dyslexia Support Resources Every Parent Should Get!
Author: Bradly Franklin
14. The Key To Your Pet’s Health And Happiness
Author: Sumit
15. How To Streamline Administrative Processes In Schools: A Comprehensive Guide
Author: Revamp