123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Education >> View Article

Freelance Copywriter Secrets How To Boost Business Writing Case Histories

Profile Picture
By Author: Terry Sanders
Total Articles: 37
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

One of the biggest problems any business has is how to make potential clients aware your company even exists and has the capabilities to solve their problems. These potential customers have problems they want to solve, but have no knowledge about your firm and your skill at solving those exact problems.
An incredibly easy solution is the case history. A case history is a short article detailing how your company solved a problem for one of your existing clients. When a potential client, with a similar problem, reads your case history, your company is instantly on that potential client's radar as a solver of that problem.
As a freelance copywriter, I follow a very easy formula when writing case histories for my own clients. In fact, my formula is so easy it's almost embarrassing to write it down for you.
If you've ever read a book on how to write a resume, you have seen the formula called PAR, which stands for PROBLEM, ACTION, RESULTS. All I have done is adopt this formula for writing case histories.
The first step is the Problem. What was the problem you solved for your previous client? As you write out ...
... this step, make sure you are both specific enough to clearly describe the situation your client was facing and how it was hindering their business. An easy way to think of this is to describe the pain your client felt before you arrived on the scene. But your description of the problem must also be general enough for your potential client to identify their own need with the problem you are capable of solving.
The second step is Action. How did you solve the problem? What steps did you take and what skills did you utilize on behalf of your client? This is no time to be modest. Demonstrate that your company didn't just fall off the turnip truck when it comes to the kind of work you do. Make this second step a showcase for your capabilities so the potential client will want to pick up the phone and call you right now.
The last step is Results. All selling is a presentation of before and after stories. Your potential clients want to see the happy ending your previous client experienced. Ask yourself what changes a potential customer wants. If you were able to deliver these changes to your previous client, make sure you show these changes as the happy ending for your story. If your previous clients have given you testimonials, this is the place to use them to add even more credibility to your case history.
Showing up on potential customers' radar is simply a matter of making them aware you are a solver of their problems and that you have done so for others.
Over time, your goal should be to compile a portfolio of case histories applicable for all the different types of problems you solve. You should also create case histories of different types of clients so a wide range of potential customers can identify your services with their own problems.

custom written essays

Total Views: 147Word Count: 509See All articles From Author

Add Comment

Education Articles

1. Best Servicenow Training In Ameerpet | Hyderabad
Author: krishna

2. Mern Stack Online Training | Best Mern Stack Course
Author: Hari

3. Salesforce Crm Online Training | Salesforce Crm Training
Author: himaram

4. Oracle Fusion Financials Online Training At Rainbow Training Institute
Author: Rainbow Training Institute

5. Microsoft Fabric Certification Course | Microsoft Azure Fabric
Author: visualpath

6. Microsoft Dynamics Ax Training Online | Microsoft Ax Training
Author: Pravin

7. Aws Data Engineering Training Institute In Hyderabad
Author: SIVA

8. Top Skills Employers Seek In International Business Management Professionals
Author: jann

9. Unlock The Power Of Integration With Oracle Integration Cloud Training At Rainbow Training Institute
Author: Rainbow Training Institute

10. Emerging Trends In Salesforce Devops For 2025 And Beyond:
Author: Eshwar

11. How Digital Evidence Is Secured And Managed By Iso 27037 Consultants?
Author: Danis

12. Patient Reported Outcomes Clinical Research – A New Era 2024
Author: Aakash jha

13. Transform Your Home: 7 Must-have Dyslexia Support Resources Every Parent Should Get!
Author: Bradly Franklin

14. The Key To Your Pet’s Health And Happiness
Author: Sumit

15. How To Streamline Administrative Processes In Schools: A Comprehensive Guide
Author: Revamp

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: