Cashing In On Christmas

By Author: Hayden Lowe
Total Articles: 9
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How Did An Ex-Teacher Get $22,000 In One Month Installing Christmas lights?

It didnt quite seem possible… or at least probable. $3,000… $5,000… even $10,000… sure, no problem. Thats easy enough. Newbie service business owners are doing those kinds of numbers every month. But $22,000? Surely it must be a mistake.

Tim told me he had distributed 100 flyers around his neighborhood, immediately gave 24 estimates, and landed 16 as clients… with a few more calls trickling in later. Laughing he said:

I couldnt have handled the extra jobs if I wanted to… 4 a week was about all I could handle by myself, not to mention 22k is pretty good money.

I agree, that is a very impressive first month’s income. And the fact that Tim is an ex-teacher who is new to the Christmas lighting industry is even more impressive. Thats not even the best part of this story.

Believe it or not, Tim now has crews that do all the work for him while he is free to relax or find new clients.

The fact is: Over the last 8 years Ive started, operated and sold a number of different businesses ...
... in wide variety of industries –Window Cleaning, Christmas Light Installation, Landscaping, Niche Eateries, Consulting, and a Retail Store…

And in that time Ive not found a quicker or easier way for someone with a limited budget and basic skills to start generating cash almost immediately and build a 6 figure business in record time.

…and my retention rate is upwards of 80%. Almost all my customers scheduled again the next year.

You set your own hours and are in complete control of your life.

You provide a service with exceptionally high profit margins.

You can run this business from your home no office needed.

You are your own boss and dont take orders from anybody.

Of course there is hard work involved. Anybody telling you otherwise is just selling the dream — and unfortunately thats all it is.

But heres the kicker: In the Christmas light installation business you dont do any work until the money is sitting in your bank account… thatll keep you motivated =)

Nearly every other business model requires you to trudge through days, weeks, and sometimes months of work before theres even a chance of you making any money.

The Christmas lighting business is different… You only lift a finger AFTER youve been paid.

You can start your Christmas light installation business on a shoe string budget — as little as $2500 and youre in business (even less if you already own your own equipment).

The smallest installation jobs youll ever do, will net you around $300 — Jobs like this will typically take you an hour or two to complete.

In fact, the average price for a standard residential Christmas light installation is roughly $1400 of which a large chunk of that is profit.

Christmas light installation is a high demand, luxury service and you therefore can demand top dollar for your services and you will find many of your clients are willing to spend $3000… $6000… or even $10000 and many large commercial clients will spend upwards of $30,000 each year on their lighting displays.

As you can imagine, checks of $1000… $3000 and $6000 start to add up fast… Much faster than with most other businesses.

I make more in a month now, than business I did teaching for a whole year.

Use this calculator to see how much you could earn hanging lights this Christmas.

With only basic skills you can earn yourself a substantial income from almost the first day you start your business. Over time as your skills and customer base increase your earnings will increase exponentially — and there are ways to fast track that progress… Even shorten your learning curve by 12 months or more. More on that in a moment.

After all, installing Christmas lights is not exactly rocket science… so why in the world would anyone pay $2000 – $5000 to have Christmas lights hung?

First lets get a few things straight. While its true that hanging Christmas lights is not especially difficult, it is extremely demanding in one aspect Time.

Installing Christmas lights is a very time consuming process and time is the one thing that 90% of homeowners do not seem to have enough of.

So, they are not just paying for their lights, they are paying to simplify their life and free up more time.

Because in todays society with our fast paced lifestyles they dont have enough time in their day to get everything done, so they look to outside service companies to handle the tasks that they dont want to perform.

No one pays $10,000 for a product or service, instead they pay $10,000 for the benefit of what that product or service will give to them

In other words, people are willing to spend large sums of money on something that will provide an immediate and useful benefit to them.

Did you know that a well designed Christmas display at a store or shopping center is almost guaranteed to increase foot traffic and can increase spending by as much as 30%?

And what are two of the most important aspects of running a business… Finding customers… and making money.

The problem is that most business owners dont have the time or the know how to create a commercial Christmas light display. For example…

Trying to make his store stand out from the competition.

Going home at the end of the day to handle his personal life.

Paying thousands each month for services, employees, rent, supplies outsourcing is a vital part of his business.

Bringing in $100,000 – $1,000,000 in revenue he has plenty of cash on hand to pay you.

He knows he needs to decorate. He knows his competition will be doing the same. But he has no idea what to do.

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