Why You Should Consider An Msc In Marketing

By Author: George Freeman
Total Articles: 52
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If you are always thinking analytically and creatively and feel that you possess leadership qualities, marketing management could be your calling. A marketing manager faces a myriad of challenges and requires a thorough grounding in the subject to survive and succeed amid serious competition.

Due to the current down turn in the global economy, marketing budgets have shrunk and less money is available to attract customers who have more choices than they have previously. This has made well-trained marketing managers even more important and relevant. It is now the time for the trained professionals who can develop and implement marketing strategies which are more direct, tighter, effective and commercially viable.

A marketing manager handles the end-to-end marketing strategy of a company. As a marketing professional you will handle a spectrum of responsibilities like sales, advertising, public relations, pricing, product development, promotions and of course marketing. You will additionally identify potential customers and markets. Studying various aspects such as how you relate to other businesses, wholesalers, ...
... retailers, general public and government agencies, is also often a part of the job description.

A good marketing professional will aim to maintain customer satisfaction and maximise the company’s market share. Formulating effective pricing strategies for profits and attracting consumers will be a daily endeavour. A manager will need to monitor trends, develop new services/products, oversee the product development process and coordinate on sales. In the practical world you must remember that you will be working under tight deadlines and will need to handle a lot of pressure. Exceptional communication skills are also required in this profession.

The business environment today is constantly changing and evolving. Businesses face increasingly tougher demands in both the domestic and global markets. Consumers expect more and have an ever increasing array of choices. Successful managers adapt and implement strategies based on solid research and sometimes their own instinctive genius. In this chosen career you will need to display high awareness and sensitivity about consumer behaviour, patterns, preferences and expectations.

You will need exposure to existing marketing concepts and practices. To be good at the job, you will have to develop the ability to critically analyse and evaluate each bit of information. To develop marketing strategies you will need to have enhanced communication and team building skills. You will need to learn how to engage with various stakeholders in an organisation. An MSc in Marketing can equip you with all the required know-how to tackle the challenges that you will face in the field of marketing management.

If you have the talent for marketing then reaching the next level in your professional growth is possible with a good marketing management degree. This programme is attainable and rewarding with a wide spectrum of career openings available at its completion. Your creativity is challenged to make a campaign effective because a strategy will fail if it is not reaching the correct market or consumer end.

You should be able to launch new products successfully, have a strategic market plan and easily spot trends. A good degree bestows you with tools and skills to do exactly that. After the completion of an MSc in Marketing programme you will be able to lead a team, deliver marketing campaigns, liaise with clients and anticipate problems. To learn more click. For details on a relevant programmes being offered by the University of Leicester School of Management visit

The author of this article recommends the University of Leicester School of Management reputed for offering internationally acclaimed management programmes designed to help professionals and students carve out a better career for themselves.