The Advantages Of Using A Web Site For Home Based Business Marketing

By Author: Al Terry
Total Articles: 787
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A well conceived web site is one of the best ways to market any product or service for a multitude of reasons. When done properly a web site delivers a lot of extremely targeted traffic and sales leads which are "hot leads" since they are already searching for whatever one is marketing. A home based business marketing plan must be well thought out and trying to just create landing pages or "pitch pages" will result in poor results.

The Internet is a resource for sharing and gathering information. People who use the Internet are intelligent people who are searching for some form of information. Failure of a business to deliver this will result in poor results and poor sales, of course making income potential limited. Avoiding sales pages and pitches is easy to do and the results can double or triple sales.

The main way that most use a web site for marketing online is to build a resource site or a "content" site which delivers what those surfing the net are looking for. Creating online pages of businesses brochure does not and will not work online. Think about what people are searching for and supply that to them ...
... and slip in some products or services that you may recommend.

Whether you are looking to market a product or service or even other people products and services the plan always remains the same. In order to make high percentages of sale each page needs to be constructed and marketed correctly. The best online marketers and sellers are very aware of this and many see ten percent conversions and higher. When doing any home based business marketing what is being marketed must be correct first.

Using a web site for marketing purpose, if done right, will be the best return on investment of any other marketing models a business uses. Understanding how to build the pages the right way is what needs to be explored. This is easily done by understanding the visitors and their needs and then fulfilling this demand. Home based business marketing is about using the Internet as a portal to makes sales and gain customers.

Let's take a basic example of the best way to market online through a web site. A landscaping business is looking to grow and decides to create a web site as an information site for the services they provide. Understanding that a brochure or pages filled with little information and pitches will not work online the company decides to create a web site devoted to information about landscaping. Tips and advice, sections about different plants and flowers and other related information. The business decides that it is best to target the local area but keeps a global interest in mind for further marketing ideas. The web site will use a home based business marketing plan in order to provide great resources to surfers on the net and try to gain credibility as well as new customers through the content and information they are desiring.

The business creates page after page of useful information which they are experts in and the visitors are learning what they want. A relationship is made and the visitors return, tell friends and also become lifetime customers. This is a win-win marketing plan and the business blows away all competition because if they are even online they are just a brochure site with a sale pitch not providing what people searching for "landscapers" online are looking for.

The landscaping business now decides to expand and begins to offer related products for sale on the site such as landscaping tools they recommend, plants and flowers and even books and videos. The site quickly grows to be a global landscaping resource online with multiple revenue streams and profits soaring. The business is able to branch out from a local area and cover a broader geography for new customers needs.

This is a prime example of home based business marketing at it's best and if anyone follows the above example they will see traffic and sales increase. Online marketing is not about throwing up some sales page and pitching themselves for a sale. The site which utilizes the techniques of building a web site which is filled with related information and resources which people on the Internet is looking for will gain new lifetime customers, word of mouth buzz, be the respected business on the subject and be able to branch out into other related areas of the industry. Do things the right way when attempting home based business marketing and the rewards will be plenty.
Al's web site is dedicated to teaching anyone how to build web sites with Home Based Business Marketing Lessons with ease. Covering every topic on how to make an income from home using the net to bring in free targeted traffic and convert the traffic to sales. All information and lesson plans are free to anyone interested in learning the art of an home based business marketing online.