Top 5 Tips For Exhibiting Your Brand Effectively

By Author: deepa lohiya
Total Articles: 8
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1) Location is the key: When participating in an exhibition, it is pertinent for you to decide where you want your stall or booth or pavilion to be located. I cannot stress enough, how important this is. Your location decides how many eyeballs you attract, how much footfall you generate and how many people actually decide to give your brand a chance. If you aren't ideally located, you can't blame your customers for not noticing you. Maybe you decide that you would like to be located in the aisles, or in front of the entrance, or near the refreshment counters or adjacent to your competitors. Whatever you decide base it on facts, your objectives as a company and how you want to portray and promote your brand. An established brand might not really need to over-sell itself however a young upcoming company might want to garner as much attention as possible. Whatever you decide, make sure you meet your brand objectives and choose the most ideal location, so you're not lost in the all the chaos.

2) Be objective: If you're passionate about your company and brand, it is easy to get carried away when it comes to making marketing ...
... and promotion efforts. However, you need to remember, that no matter how passionate you might be, in the real world it all stacks up against costs. It is harder to earn them, and far too easy to spend them. Especially if you are a young company with limited financial resources, it is important to be prudent. Don't go overboard, don't over spend, be clear as to what you want to achieve and then use those goals as yard sticks for your decisions. If you spend wisely, it will be easier for you to calculate your ROI, and also to ensure that you don't waste financial resources in the hope of enhancing brand value. If you fail to do this, you will only set yourself up for failure.

3) Choose the right exhibition stand design: Keep your brand identity; your target audience and most importantly your budget in mind when deciding your exhibition stand designer. Whether you decide to design it in-house or engage the services of a professional exhibition design company, make sure you use your space efficiently. Nothing looks worse than wasted real estate. Also, ensure that your design is attractive, distinct and sets you apart from your competition. Exhibitions are all about grabbing attention, so your design needs to speak to your audience and draw them to you.

4) Engage: Plan before hand, how you are going to engage with customers. A great stall design will draw them in but you need to plan interactive activities that will keep interested. Plan some activities like Demos, games, special offers and participative events. Also promote your presence at the exhibition via e-mailers, social media and your website.

5) Lead Generation: This may not affect you instantly but it will in the long run. Ensure that you keep a track of all leads. In a real-time environment, it may be difficult to speak and spend quality time with each prospective customer. But you need to ensure that you acknowledge them, try and schedule a meeting post the exhibition or take down their details and promise to contact them. Remember to follow up. It makes a difference to the customer that you took the time to contact them. Even if things don't work out, they will remember your professionalism and behavior, and that will leave the door open for opportunities in the future.

Author Bio : Panaché Exhibition Pvt. Ltd. is a establish company that’s earned its standing for creating innovative designs that push the limits of originality and imagination. For Trade show booth designer and stand contractor and Exhibition stall designer contact us : +91 97 17 249 797.