Apply For Trademark And Secure Your Property

By Author: Stephan Bell
Total Articles: 10
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The two most important advantages of registering your trademark is that it establishes the ownership of the mark in the registrant and it manifests the registrant’s right to exclusive use of the mark. The trademark owner will be able to prohibit anyone from unauthorized use of the trademark. Trademark registration enables the registrant to enforce his rights against any infringement by any other party or business opponent.

A trademark assists consumers, clients, customers and users to identify a certain business its goods or services. A trademark serves to communicate the consistent source of quality which is linked to the trademarked goods and services. The features of a product such as its name, shape, logo, color or other attributes aids the consumer to identify his preferred product coming from a certain business or company. Today’s advertising reinforces and refreshes the consumer’s preference and assists to associate these features which identify the product with that preference.

Many enterprises, businesses and companies trademark their company name, their logo, their emblem, their products or services ...
... by applying for a trademark. From the perspective of traders to apply for a trademark is a means by which consumer loyalty can be developed. To the extent that consumers base their selection of products and services of a specific company on their prior experience or knowledge of the trade source identified by the relevant trademark, the registration of trademarks also protects consumers from being confused or mislead. If you apply for a trademark you will have the right to enjoin others from employing a trademark that is likely to confuse or deceive your customers into buying similar products or services of your competitors.

One has to be aware that to apply for trademark registration one has to apply for a trademark at the Trademark Office in every country where protection is sought. However, there are two ways to apply for trademark registration by which you can easily have your trademark protected in a vast amount of countries. First, one may apply for an International Registration, where the applicant can determine in which countries he needs trademark protection. The benefit of the International Registration is that the applicant may save attorney and some official fees in contrast to a national trademark application in every country individually. Second, one may apply for a Community Trademark, by which one may secure trademark protection in all 27 EU Member States with one single trademark application.

There are many reasons to apply for trademark registration. If you apply for trademark registration and your trade name is registered, you will have the right to use the distinctive ® symbol in connection with your trade name registration. Trademark registration places the public on notice of such rights and whether innocently or by intent others may be enjoined to infringe on the exclusive right to use the registered trademark. The owner may in such cases be entitled to recover profits and damages.

Author has specialization in intellectual property law and legal services including services to protect design and secure logo. In this write up he provides guideline to apply for trademark and a company name registration.