How To Distinguish Questionable Social Media Outsourcing Services From Legitimate Companies

By Author: Breno Cavalcanti
Total Articles: 2
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In spite of the criticisms against outsourcing social media management to third-party service providers, it remains to be a common practice among online entrepreneurs. If SEO outsourcing is acceptable, outsourcing social media management should be too. Ideal social media outsourcing services can also adjust to the requirements and preferences of their customers, as well as keep in mind the mission and vision behind the businesses of their clients. Add to that conversational skills, charm, and courteousness, and you'll have a perfect recipe for a social media outsourcing staff.

On the other hand, there will always be service providers that are still starting out in social media outsourcing. The therefore have limited experience, and their skills not yet that sharpened. There are also some that are simply incapable of the job. Problem is, how do you distinguish which companies are good, and which ones are not worth your money?

Your Social Media Outsourcing Team Should Not...

1. ... have a fake address or contact information in its website. There are many ways to confirm that a business is licensed and truly ...
... existing. You can check with the local registry of the city where the service provider is supposedly based. If there are licenses or badges posted on their website, you can check their memberships/accreditations as well.

2. ... refuse to do regular video conferencing, calling or chatting. Putting faces to names is a form of assurance that your chosen social media outsourcing company is willing to be responsible for the tasks to come, and if ever there are failures from their end. Besides, constant and open communication is vital for the success of any outsourced project. It is the only way a staff leasing company can provide the services their clients need.

3. ... make promises that are too good to be true. Getting 10,000 likes or follows in two weeks is a stretch of the imagination. Know what is realistic for your business and your niche. You can set your goals a bit higher than that, but going far and beyond is already absurd. This is always one of the red flags of any SEO outsourcing service.

4. ... deny or neglect to provide a client list for you to check. Inviting you to look at their previous work and contact their previous clients, regardless if they have a bad thing or two to say about the service provider, is a sign of confidence in their quality of service. It's also an assurance that the social media outsourcing company is legit.

Now, what about the staff leasing companies that are still starting and don't have lengthy client lists yet? It's going to be your choice whether to take the gamble or not. Depend on your instincts and carefully observe your conversations with them. Do they have sound proposals and realistic goals for your business? Are they well-versed and knowledgeable about social media and the SEO industry in general? Know that the outcome of your choice will be your own responsibility.

Knowing when your hackles should be raised and when to question the legitimacy and competency of a social media outsourcing company will save you the trouble of contracting a mediocre or, heaven forbid, a scam company.