Tips For Growing Conversions Rates For The Perfect Home Based Business

By Author: Al Terry
Total Articles: 787
Comment this article

The online marketing world is one that can be very competitive and daunting for those who do not know what they are doing. The good news is that 99% of people do not know what they are doing and this leaves great room for anyone to learn how to build the perfect home based business online. One thing everyone who wants to make money online has to understand is that there is no luck involved. Those making the big bucks on the net do it because they pay attention and do things in the correct manner. The true reality of online marketing is that results and income always revolve around what a business is doing and how they are doing it. Every marketing statistic such as conversion rates, traffic and repeat visitors will all be affected by what one is doing and the ways they are going about doing it.

The perfect home based business can be created and do well online by anyone. Most of the best online businesses are just average individuals who has a business idea and went about accomplishing the goals in the right way. For anyone just starting an online business the learning curve can be great but we will try to reduce the ...
... common mistakes made.

The basic premise of every online business regardless of what they are trying to sell is that a site needs traffic, then needs to say something to the visitors and then needs to make a sale. The best way to reach potential customers are through the search engines. This is because they provide free traffic which is tightly targeted towards whatever a site is about. The search engines provide "hot leads" because the surfers using them are telling the search what they are searching for. The sites that the search engines recommend to the surfers are the best sites on what they are looking for. A lead cannot be more "warmed up" for a business then targeted search engine traffic.

The perfect home based business will use this traffic, but once a visitor enters the site the work is just beginning. This is where many online marketers make a deadly mistake. People surfing the net usually are intelligent people looking for information on a particular subject, they are not looking to be sold something they are not looking for. An example would be that a man is looking to replace a air intake on his new Mustang to get a bit more performance. This surfer is looking for the information needed to learn what to do and is not looking to be sold on a new set of tires.

Let us say that the man typed in "replacing a 2007 Mustang air intake" into the search. The object of the business looking to appease this visitor would supply the information that he is looking for. A nice page with tips and advice for how to do this modification would build a credibility for the visitor. The business can then recommend some products such as the air intake they recommend or some books and videos on basic Mustang modifications. The man would be happy to make a purchase since it is coming on the recommendation of what he deems a respectable source.

The sites which make the mistake of just trying to sell anything to the traffic they get are the businesses which miss out on making great profits. Let us say that the same scenario above has occurred but instead the surfer goes to another site. This site is just a sales page which has an ad for a Mustang air intake and nothing more. The man is not receiving what he was searching for, he is not yet ready to purchase an air intake because he wants to see first if he will be able to do it himself. This site fails to deliver exactly what the customer wants and since the visitor is not yet ready to make a purchase he quickly leaves and looks for a site which provides the information he desires. The site never receives a commission or sale and loses a potential lifetime customer for failure to supply any value, not only that visitor but any others which find the site online.

The perfect home based business understands the connection between the search engines which deliver the traffic and then how to supply the visitors with exactly what they are looking for from their searches. The site which works best is the one which supplies what is in demand and builds a relationship along with great credibility to the visitors the search engines sends. The top sites make personal recommendations about related products, not just the air intake but other related products that the visitors may have interest in as well.

Since the visitor feels comfortable with the site and has learned what they needed to know to move forward they are more then ever ready to make a purchase. Since they have been delivered with the information they needed and put in a warm mood to buy the odds increase dramatically to make the sale. Any perfect home based business idea can be a success by understanding the role of a web site to supply the proper information and then understand how to make sales through this informative content surfers are searching for online.
Al's enjoys writing free lesson plans for helping people with a Perfect Home Based Business Quickly His lessons focus around the basics of Internet marketing to create successful online venture with little risk and skill required. Perfect home based business lessons in an easy to read plan