Make Your Life Insurance Sales Career ‘recession Proof' Part Ii

By Author: Lewis Nason
Total Articles: 136
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As I stated in my first article, the first step to making your life insurance sales career ‘Recession Proof' in a struggling economy is to become adept at, and be focused on, helping people to solve their immediate financial problems. You must help people to ‘Find the Money!' You must become the financial advisor people want to see.

The Second Step to making your life insurance sales career ‘Recession Proof' is setting up a marketing program to deliver your unique ‘Special Message', so you are constantly attracting the right people to you! Let's face it, you can be the best, most skilled and trustworthy financial advisor in the world, but if no one knows it, you are dead in the water. If you want to survive and prosper in a struggling economy, then obviously you must be consistently in front of the ‘Right' High Quality Prospects. We are talking about being in front of the people you have the best chance of selling!

Many good insurance agents are not really good at selling. They are great at marketing. The opposite is also true. Many good salespeople are terrible marketers.

If ...
... you're a good marketer, then selling is much easier. If you cannot or will not market your products and services, then you will have a tough time selling, especially in a struggling economy!

However, if you are a good marketer, and a good salesperson, you can take your insurance sales career to the very top of the industry!

Once you have determined your specialty and decided how you can truly help people, then you must decide who the best prospects are for your specialty and find the most effective ways to constantly deliver your unique special message to those prospects!

Who Are Your Best Prospects!
Most agents want to believe that everybody is a good prospect for what they offer. So, they waste their time and money sending letters to, talking to, meeting with and trying to sell the wrong people.

Are there some people that are better prospects than others for your products or services? Example: If you are selling life insurance, is it going to be easier to sell it to single people, or to people with families to protect?
Are there some areas, companies, occupations, associations, etc. that have groups of your ideal prospects? If you sell one person in that group, is it going to be easier to set appointments with and sell the other people in the same group?
Are there some prospects that you relate to better than others? Are there prospects who you have more things in common with than others? When you relate better with a prospect isn't it going to be easier to set an appointment and close a sale?
Are you better off working with Middle Income Families, and avoiding all of the competition in the affluent markets?

Attracting Your Best Prospects.
Most agents spend all their time trying to meet with and sell strangers, which is the hardest, most frustrating and most expensive way to build their business. And, yet isn't that what most lead systems focus on!

How hard is to set an appointment with someone who has never heard of you, or the work you do? How much credibility do you have with these strangers? How much trust do these strangers have in you? Don't most people prefer to meet with and do business with people they already know?
How much easier would it be to set an appointment with someone, if his or her trusted advisor, or friend recommended you and endorsed your services?
How much easier is it to make an appointment with people who have already heard of you and the work you do?

In order for you to build your reputation and attract a steady stream of the ‘RIGHT' qualified prospects, you need to consistently use several (three or more) of the effective lead generation systems listed below. However, you have to do it in such a way, that you are constantly delivering your ‘special' marketing message to the right people!

Here is a list lead generation systems to choose from:

Telemarketing System, Direct Mail System, Advertising System, Press Release System,

E-mail Marketing System, Purchased Leads System, Referral System,

Association Marketing System, Post Card System, Monthly Newsletter System,

Joint Venture System, Dinner Seminar System, Educational Workshop System,

Center Of Influence Marketing System, Direct Response Ad & Booklet System

Believe it or not, consistent effective use of just a few of these marketing systems will get you more prospects than you can handle even in a struggling economy! However, you must take the time to learn the ‘insider secrets' to making them work!

Imagine having an avalanche of highly qualified prospects phoning, mailing, or e-mailing you each week, practically begging to meet with you.

Wouldn't this be a great problem for you to have?

If you want to consistently attract the right Life Insurance Prospects, you can take the ‘Trial and Error' approach to try to develop your own marketing tools and programs, or... You can have more prospects than you can handle in just a few days from now by finding one of the very few people in our industry that really understands and is an expert in insurance marketing someone like Michael Beck, Bill Bachrach, Michael Jans, Ken Varga, Pamela Yellen, Randy Murray (Mr. Life Insurance) and myself.

Each of us can provide you with a very detailed explanation of ALL the effective lead generation systems mentioned above. Along with the ‘insider secrets' and marketing philosophies behind those systems, and we'll help you to find all of the proven marketing tools to make those systems work Sales letters, invitations, ads, telemarketing scripts, PowerPoint presentations and more!

No more Cold Calling, Buying Expensive Leads or Taking A Commission Cut To Get Leads! You'll learn how to be in front of more of the ‘right prospects' in one month, than most agents will see in a year. And, you'll learn how you can do it for under $100 per month.

By Lew Nason
The Nine Out Of Ten Guy
Claim your free Report "How to Attract & Sell Your Perfect Prospects" at
http://www.FastInsuranceSales.com
Where you'll learn how to make 6-figures a year in insurance.