ALL >> Internet-Marketing >> View Article
Importance Of Social Bookmarking
Although the concept of shared online bookmarks dates back to 1996, the term social bookmarking is a relatively new concept and was first used in 2003 by Delicious web service. The term ‘tagging' is also associated with social bookmarking. Using social bookmarking, users can search, save, manage, and organize web pages/websites for sharing or for remembering. With the rising number and growing popularity of online bookmarking services, social bookmarking is also called social bookmarketing. Over time, bookmarking services have proven to be excellent tools for online marketing. When combined with Search Engine Optimization, social bookmarking can be the key to success of online marketing campaigns.
Higher rankings by search engines facilitate brand awareness. The primary objective behind search engine optimization is thus, to ensure better rankings, and thus, social bookmarking has emerged as an effective tool for providing back links and getting higher traffic, which in turn help in securing better Search Engine Rankings. Bookmarks represent links through tagging. Unlike a hierarchical structure, tagging is done ...
... through a bottom-up method, which create many broad categories to fit in the links. As a result, the users can assert the metadata adding relevance to the links. This equates the marketing appeal as a ‘word of mouth' campaign, in which friends and families validate the quality of the product/service.
Just like keywords tags and the links they are attached to are indexed simultaneously by search engines. As a result, content supplied by you adds the links with the appended keywords. Thus, along with getting links from websites with heavy traffic frequency, you also get links from websites that are relevant. Once you start getting links from big bookmarking websites, your website will automatically get indexed by the web spiders of all major search engines.
Apart from providing SEO benefits, social bookmarking can be a very good marketing tool in itself. Viral marketing campaigns can be very successful using these kinds of web services since the ranking of the bookmarked links depends on the ratings by the users. SEO firms tend to count on the well known users in order to get their assertions for the web pages/services included in bookmarking sites. Sometimes, this might pose some risk if the service/product receives negative reviews from the authoritative users. Moreover, there is a risk of getting branded as a spammer if the users find the submitted links to be irrelevant. All this makes optimization a tricky business! In spite of some risks, the importance and benefits of online marketing through social bookmarking has proven to be phenomenal over the years.
About the Author:
Convonix is an SEO Company that provides customized Search Engine Marketing Strategies to help improve the Search Engine Rankings of your website. Learn more about our consultative SEO services to leverage your site's online presence. For more information visit at http://www.convonix.com/search-engine-marketing and http://www.convonix.com/search-engine-optimization
Add Comment
Internet Marketing Articles
1. How A Dental Internet Marketing Company Can Make A DifferenceAuthor: Dental Internet Marketing Company
2. Ppc Management Companies In Qatar
Author: digitallinks
3. Optimize Your Google Profile For Seo: A Practical Guide For Small Businesses
Author: Bryan Kelly
4. On-page Seo Analysis: A Comprehensive Guide With Elite Site Optimizer
Author: Elite Site Optimizer
5. Elevate Your Dental Practice With A Leading Dental Digital Marketing Company
Author: dental digital marketing services
6. Seo Strategy For Ecommerce Websites
Author: Digiimarketer
7. The Power Of Facebook Marketing And Website Design In New Zealand
Author: Top Rank Digital
8. Digital Marketing Benefits
Author: VJK
9. Google Ads Agency In Chennai
Author: Sanctez
10. How Instagram, Facebook, And Twitter Widgets Can Boost Your Social Media Engagement
Author: richard
11. Why Outsourcing Seo To India Is A Smart Choice For Businesses Worldwide
Author: Anoop Krishnan
12. Tubed Vs Tubeless Motorcycle Tyres – Which One Is Better And Why?
Author: joegoldberg
13. How To Use Dtf Transfer Gang Sheets For High-quality, Cost-effective Prints
Author: dtfvancouver
14. E-commerce Websites Vs. Other Types Of Websites: An In-depth Comparison
Author: Advert India
15. How Email Marketing Agencies Can Improve Your Campaign Roi
Author: Mds media