Making Yourself ‘recession Proof' For 2008 And Beyond!

By Author: Lewis Nason
Total Articles: 136
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Is there any question that when the economy is good it's much easier to meet with people and make sales? In the good times, people tend to be more optimistic about their future. They are not afraid to spend money to get the things they need and want. They are looking for ways to improve their financial situation and current standard of living. They are looking for opportunities to make money and invest in their future. And, they are willing to take some calculated risks with their money.

Would you also agree that when money starts to get tight, people are afraid to spend money? They are focused on making sure they meet their primary physiological and safety needs things like a roof over their heads, food on the table, steady income and dependable transportation. They are concerned about maintaining their current standard of living. They are less willing to meet with you. And, they are not willing to spend money or take any risks, unless it's absolutely necessary.

It's all just human nature!

Consider, during a robust economy, most agents and advisors are optimistic about their future and they are willing ...
... to try new things. They'll spend money on a new lead generation program, a new sales idea or a course to improve their knowledge and skills.

However, during the tough economic times, most agents and advisors start watching and hoarding every penny they have.

And yet, it would appear to be common sense, that as a businessperson, when sales are slow, you need to be spending more money to generate leads, increase your knowledge and improve your skills to increase your sales!

The Critical First Step To Making Yourself ‘Recession Proof'
If you want to survive (and thrive) during this downturn of the economy, then the first thing you must do is to make sure you are spending your money in the right places. Just chasing anyone who you think may be a good prospect can be time consuming and very costly. The most cost efficient and effective way for you to grow your business, especially when money is tight, is to become the specialist people want to see. You must find an ‘Immediate Pressing Problem' that you can solve for a specific group of people. You must become the trusted and respected expert in a specific niche market. You must focus your efforts and money on consistently attracting those people to you. They are the people that you have the best chance of selling! You'll want to constantly get your special message out to those people that you can help them to protect and satisfy their primary needs and wants! And, you must learn to do it in the most effective and cost efficient way.

If you want to make your business ‘Recession Proof', then you must address what people really need and want during these stressful, uncertain economic times. People are not going to spend money for your insurance policy, save for the future or take chances with their investments, if it means they may have trouble meeting their monthly bills.

Based on our research and twenty-five plus years of experience, the following Middle-Income groups have these common primary concerns, needs and wants that when addressed will make it easier for you to attract them to you, set appointments and close sales right now!

Retirees
Most Middle-Income retirees are primarily concerned about not outliving their money. They are concerned about rising inflation, income taxes, living too long, staying out of a nursing home and the safety of their money.

Boomers
Most boomers are primarily concerned about replacing their pre-retirement income as they enter into retirement. They want to be able to maintain, or even slightly improve, their current standard of living during retirement. As their retirement quickly approaches, they are concerned about uncovering the fastest ways to make up for deficiencies in their retirement savings and projected incomes!

Young Family's Primary Needs
Many Middle-Income young families are struggling just to survive, even during a good economy. As their family grows and ages, their expenses are constantly increasing. In many cases they are borrowing money just to survive. Their consumer debt is out of control, and they are not saving any money! So, when money gets tight, like in a recession, their financial problems can be overwhelming.

Each of the above groups of people has immediate problems that they need and want help with. And, they want your help, today! They are the main problems you'll want to address in all of your sales letters, newspaper ads, seminar invitations, seminars presentations, etc. It's how you'll make your marketing and lead generation programs much more effective in attracting the right prospects to you in the good or bad economic times!

Finally, you'll want to learn how to properly present real solutions to their financial problems, so they want to take action today. And, by helping these people to ‘Find The Money', in most cases you can help them to improve their finances without them spending any additional money or changing their current life style!

By addressing the primary concerns, needs and wants of a specific niche market, and then providing a solution they can live withyou'll make your business ‘Recession Proof For 2008 And Beyond!'

*To discover more about what Lew Nason has learned in his 30 years' experience and his Found Money Management program, please use the forum below and include FMM in the subject line.

Yours in success,
Lew Nason
‘The Nine Out Of Ten Guy'
Claim your free Report "How to Attract & Sell Your Perfect Prospects" at
http://www.FastInsuranceSales.com
Where you'll learn how to make 6-figures a year in insurance.