Maximizing Profits For Legitimate Home Based Businesses

By Author: Al Terry
Total Articles: 787
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There are some important and often overlooked ways to maximize profits for all legitimate home based businesses using the Internet as a revenue stream. Being a great online seller of services and products is about increasing traffic and conversions and many do not spend the time on these techniques. One of the best ways to increase both is to not sell at all but rather to "warm up" the visitor for the sale.

The above statement makes it clear that there are only two true ways to increase income for any online business and that is increasing traffics and conversion rates. More traffic will always equal more sales and money, increasing profits means an increase in the sales on the amounts of traffic coming into the site. This is of high importance for all legitimate home based businesses online and rarely taken advantage of.

Understanding how traffic and conversions work together is a simple process. Say a web site is getting 100 visitors to a page and 10 of the visitors are clicking through to the product or service. If one of them make the purchase you now have a 1% conversion rate and make a commission on one ...
... sale. Would it not be much better to have 1000 visitors coming to the page with 100 going to the sales page and 5 of them making a purchase? Of course it would and maximizing traffic and conversions is a way to double or triple profits on the already established traffic coming into a site. Just by doubling a 1% conversion rate to a 2% conversion rate with already established traffic the legitimate home based businesses double profits.

Getting a great return on time and money spent is the heart of a great business and the best online marketers are very aware of this. A business person must always get the best traffic and conversion results for all money and time spent on the business itself. A business can only be considered a success when the profits being made out weight the time and money spent. With online marketing spending money is optional but time is a commodity that always must be spent. Every online business needs traffic and though traffic can be acquired for free on the net it takes time to build it.

Getting traffic online can come from the free search engine traffic or advertising options but either way time or/and money is spent. Once the traffic is coming in the important step of increasing click through rates are vital. Every online business is looking to make a sale and the more people clicking through to the product or service the better. People online despise cheap and pushy sale pages and unfortunately this is the avenue many legitimate home based businesses make. Sales pages pushing for a "hard sell" have horrific conversion rates and more importantly never get return visitors. It is well known that most web surfers do not make a purchase until the fourth or fifth time they revisit the page.

A much more effective approach for converting traffic into sales is to simply "warm up" the visitor. Some people may go to a site just looking for information about a product or service with no intention on buying. The ability to "warm" them up and suddenly make them want to buy will increase click through's and conversions and to a high degree. This is not done through a "sales page" but rather through a well conceived content page loaded with information that the visitor is looking for. You are no longer trying to sell but rather trying to get across the excitement of the product or service and pass that excitement along. By sharing the enthusiasm and passion for the products or services the visitor will become exited as well and the thought process of actually buying will enter their mind.

The important point of this method is that one must think like a visitor. If a business is trying to sell guitars and just has page after page of pictures and "click here to buy" links for guitars many will not be interested unless it is the exact guitar they want and at the best price they have seen. The site which has a rich page of content about the guitar and shows excitement for the guitar has a chance of taking the unwilling to buy visitor and converting a sale. By sharing your information and knowledge about the product builds credibility and the enthusiasm for how great the guitar is and why you love it needs to come across. This simple technique of "warming up" visitors will increase conversion rates and click through for all legitimate home based businesses overnight.
Al supplies free information on Tips For Legitimate Home Based Businesses for anyone looking to learn how to Internet market a web site. From begginer level going through the entire process of building profitable web sites for the goal of working from home with legitimate home based businesses.