Market Your Web Business For Free

By Author: Bruce Tucker
Total Articles: 174
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Whether the economy is the worse crisis in nearly half a century or fundamentally sound, if you run a business, regardless if it is on the internet or a brick and mortar company, you are always looking for creative ways to cut costs that will positively affect your bottom line.

When it comes to running an business on the Internet through a website there is no quicker way to obtain access to millions of customers in a matter of seconds. The problem arises when trying to reach those customers and doing so at a reasonable cost.

Well you are in luck because there is one such technique that you can use to reach millions of potential customers and the only thing it will cost you is some time. By using what I am about to tell you, you can literally double the number of visitors to your website in as little as thirty days.

Let me say this before I tell you what this technique is. For starters if you sell items that are not in demand or ones that nobody wants or needs, the best marketing in the world will not help you. Secondly, if your website is poorly designed and hard for visitors to navigate and find things, ...
... they will leave faster then they came. So keep those two things in mind before you get started.

The technique I am talking about is called article marketing. What that means is you write an educational article that is closely related to what your business is selling, add a resource box to the end of the article so readers of that article can find your and your website, and then post the article to various article directories. I will get more into article directories in a moment.

The article you write must be educational and informational. In other words if you sell digital cameras, you should write articles that teach people what are the best options to look for, how to take better pictures and so on. Your article should be no less than 450 words and no more than 800 words. Too short and they will not take you seriously and too long and most people won't read it.

At the end of your article you will add what is called a resource box. It's not really a box that is just what it is called. In the resource box you will add a final statement that tells the reader who you are, why they think they should listen to what you wrote in the article and of course how they can get a hold of you if they need more information. For example a typical resource box would read, Tom Jones is the owner of XYZ Digital Cameras, in Anywhere, USA. You can learn more from Tom by visiting his website at {insert your web address here}. This kind of resource box gives the reader of your article everything they need if they want more information from you.

Ok, so you have this great article and resource box, but what do you do with it? Remember earlier I mentioned article directories? Article directories are websites set up for the sole purpose to help you market your business for free by allowing you to submit your article and resource box to their directory. These article directories receive tens of thousands of visitors daily. These visitors are looking for either information about something or content for their own website. Both scenarios are exactly what you are looking for and here is why.

In the first scenario a visitor logs on to an article directory looking for ten ways to take better pictures with a digital camera. They find your article and are so impressed at the professional information that they received from it that they investigate further into the resource box to find out who the writer is. From there they see that you own a website that sells digital cameras and accessories so they visit your website. So there you go you just received a potential customer and it didn't cost you a dime.

In scenario number two, a visitor who owns a blog about digital cameras is looking for quality content. They use this content on their own website for their own visitors. They log into the article directories, find your article and then decide they would like to use your article on their site. Don't worry they aren't plagiarizing your work, what they are doing is called syndicating it. They take your article, with the resource box that contains a link to your website, and post it on their own website. So what has just happened? You just became a syndicated writer about digital cameras. So not only are the article directory visitors finding you (scenario one) but other people from around the internet are finding out about you on other websites and blogs as well (scenario two).

Now all you have to do is repeat this process on a daily basis and within 30 days you should have no problem doubling the amount of visitors to your website. As long as you have a decent product to offer, and well designed website and write an educational and/or informational article, you should have no problem succeeding with this technique.


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