Top Essential Points In Search Engine Optimization Process After Google Update

By Author: Debasis Mohanty
Total Articles: 7
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Search Engine Optimization is the vanguard of you business and you should counting it for your website.Without ethical Search Engine Optimization strategy it will be very difficult for a business to survive in the competitive morden market.

Search Engine optimization (SEO) is the most important thing to promote website, product and services over internet. It is the process of online business through which your website can place in result page of Google and major search engines as well as in front of visitors. SEO helps giving high-ranking to your website keywords and getting more traffic to your website quickly. This process helps in increasing the sales figure of business and the business get high return on investment from SEO. The main objective of search engine optimization is to share your website of business information's to search engine and search engines will recommend your website in relevant searches.

Here are the top essential points in search engine optimization process for quick and better ranking of your keywords after Google updates.
1. Before starting any SEO work for a website you have to ...
... know the exact and favourable things which search engine is needing for ranking. You have to analyze your website as per the Google SEO algorithms like unique keyword rich content, website performance and the user friendliness of your website. Unique theme based keyword rich contents with suitable title and description are more valuable for keyword ranking. Fast loading or properly working websites with good functionality helps in bring more traffic and you need to consider about the bounce rate of visitors for high return on investment.
2. The second important point is to think about aspects on which search engine don't like in its promotion process. You need to avoid the stuffs which are disliked by search engine for ranking of your website. SEO process like keyword stuffing, buying of back links, and low performance of website and user experience. Keyword stuffing or over use of keyword in content, buying backlink from link firm and other source are the spam SEO process which are will not work in the algorithm change. Performance of website play great role in bringing traffic to your website. It should be high with SEO friendly in nature and the traffic bounce rate of a website should be very low.
3. The most important thing in the SEO process is to focus on the title and description (Meta Elements) of the web pages. You need to create your page title and description using your targeted keywords with their exact characters and through this your website will come in the search engine result page.
4. After the Google algorithm change reciprocal link exchange has no more value in search engine ranking. Reciprocal link exchange has got the red flag from search engine and you need to concentrate only on quality one way inbound links. In bound links should be from quality sites with exact niche.
5. You should know about your business and market condition. You need to prepare your strategy to set your business gole, study about what people are exactly clicking and what will be the better option for you. According to your strategy analysis some long tail keywords for your website which are getting more click by the visitors.
6. Except keyword optimization, social media optimization is the important thing to generate more traffic and lead for your business. Participating in social networking sites, and multi channel platforms like Facebook, twitter, linked in helps in generating more traffic to website. Email campaigning, forum joining, community creating and guest blogging are the multi channels to get more traffic. Consistent presence in these multi channel platform will not only helps in keyword ranking and traffic generation but also you will create your brand name and will get some leads from there.

Search Engine Optimization is the vanguard of you business and you should counting it for your website.Without ethical Search Engine Optimization strategy it will be very difficult for a business to survive in the competitive modern market.

Debasis Mohanty is a techinical content writer of Connectix Software and Service Pvt. Lim. He has 15 years of experience in techinical content writing on open source application development, website prmotion and website marketing. Many of his articles has became showcases in the arena of Ruby on rails development, cakePHP Development and search engine optimization services.For more Information please visit http://www.connectix.net.