Pricing And Promotions In Uk Food And Drink Market

By Author: Bharat Book Bureau
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The potential danger entailed by supermarkets purely focusing on price is that consumers could develop a level of apathy towards such pricing strategies. More than a third of consumers agree that ‘Price matching removes the need to think about price when grocery shopping’, indicating that price matching no longer serves to differentiate a supermarket brand in the eyes of a minority of consumers. This highlights the need for the grocers to step up their game in other areas to ensure standout, including reassuring shoppers of their quality credentials as part of the value-for-money proposition, and exploring wider themes in advertising http://www.bharatbook.com/food-and-drinks-market-research-reports/attitudes-towards-pricing-and-promotions-in-food-and-drink-uk.html

Some questions answered in this report include:

What pricing and promotional mechanics appeal most to consumers?
Has price matching levelled the competition in the retail market?
Can the operators benefit from consumer confusion on pricing and promotions, as implied by the media?
Are concerns over waste a deterrent to uptake of promotions?

Key ...
... chapters of the report :

Introduction
Go to section
Definition
Abbreviations

Executive Summary
Market factors
Consumer spending remains under pressure
Food prices remain high
Growth in lower socio-economic groups means that price will remain a key consideration
Companies, brands and innovation
NPD focuses on economy lines
Figure 1: Trends in economy and premium claims, as a percentage of all UK food market and non-alcoholic product launches, 2009-12
Price/brand matching gains momentum
Supermarkets cut expenditure while Aldi increases adspend
The consumer
Multibuys typically used by more than seven in ten
Figure 2: Promotions typically taken advantage of, February 2013
Consumers rate ‘free’ promotions over ‘save’ and multibuys
Figure 3: Preferred promotional deals on selected products, February 2013
Promotions fuel purchasing for majority of consumers
Figure 4: Attitudes towards promotions on food and non-alcoholic drink, February 2013
More than seven in ten love the thrill of a bargain
Figure 5: Attitudes towards the price of food and non-alcoholic drink, February 2013
What we think

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