Creating An App For A Broad Audience

By Author: Jennifer Lewis
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As an app maker, when you have one specific demographic or target market in mind, it can be fairly easy to come up with a concept for your app. However, when you wish to appeal your app to a much broader audience, say, with three or four target markets, then things can really begin to get tricky. In such a case, the last thing you want to do is leave out some of your key demographics because you get tunnel vision in the design process of your app. Instead, you should aim your design (concept) focus on appealing to as many demographics equally opposed to a more unbalanced effort. To help you do just that, here are a few helpful tips.

Go Broad Or Go Home

Thinking broadly in terms of your mobile app is key to appealing it to several key demographics. The broader you think, the more likely you are to come up with a winning idea that many people will latch on to. Conversely, the more specific you are with the purpose of your app, generally the smaller your audience and number of people buying it will be. For instance, if you create an app designed specifically for medical professionals, then rather obviously, you ...
... are going to limit its usage to users in that profession. What’s more, it would be wrong to assume that everyone, or perhaps in some cases, even the majority of people in the medical industry have mobile devices to access your app. On the other hand, if you design a gaming app that taps into the competitive nature of most people, then you will automatically have a much larger and sustainable audience than if you had limited its reach to a specific profession, or demographic. With that said, there are some advantages to targeting a specific audience, perhaps most notably the potential for their willingness to pay for money for your app because it is so specialized.

Not Going Too Broad

Too much of anything is not a good thing, so if you try to do too much with your broad reaching app, then you will surely run into trouble. It is important to find the happy medium between trying to do too much with your app and not doing enough. As with most things, this middle ground will likely be found through trial and error. In other words, it may take you reworking your app and targeting your marketing efforts in order to really hone in on the audience that you want to use your app. The main goal when not targeting too large of an audience is to do so incrementally. So, instead of initially trying to target every user that you could possibly imagine using your app, instead, start off slow and eventually branch out your marketing efforts to really target the core groups that will use your app most.

Conclusion

Targeting the right audience for your mobile app is a process that you may not get perfect right off the bat. Instead, you may have to rework your strategy in order to effectively target those that will make it most profitable. Instead of initially biting off more than you can chew, you should aim tackle your potential users in segments, or in smaller groups so that it has the highest potential to succeed and not overextend itself.

The author works with a mobile application developer firm. The company has best in class mobile app developers Dallas, such as Android, Blackberry and iPhone developers in Dallas TX.