Ooh Advertising - A Good Choice For Advertisers!

By Author: OOH Specialist
Total Articles: 5
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Whether it is OOH advertising or home based advertising, it’s up to your choice where you want to advertise your brand or service and in which channel. Outdoor advertising is not different from home based advertising provided you launch the ad campaign with the same amount of creativity and richness in terms of design, style and language.

Outdoor Ads are good reminder of brands for those people who move out from their homes for various purposes. OOH Advertising campaigns also sometimes provide good landmark to visitors besides informing target group about the brand or service. This reminding factor either helps in engaging the old customers of the brand or in inviting a new range of target groups in the future.

OOH ads influence outdoor target audiences in an uncluttered way without even pestering them. Unlike home based ads outdoor ads provide a choice to audiences to go through the campaign without any liability of time. In home based ads like Television advertising it is sometimes confusing to go through the message of an advertisement since ...
... TV ads are broadcasted as per time slots and they have minimum time to transmit the message of the brand. For some audiences it’s hard to grasp the message of the advertisement due to any circumstantial factor such as lesser ability to hear or watch. However, in outdoor ads no such thing happens at all. OOH ads provide the brand communication in a clear, bold and simple manner. In outdoor ads it is also not confusing to sort out the brand from its competitors since visibility is good with the brand logo and slogan along with the ad copy.

OOH Advertising tools if utilized for the right ad campaign can bring effective results for your brand promotion. OOH ads can be blended with other channels of advertising to ensure that the brand gets maximum exposure to invite its existing customers or new pool of customers in the target market.

Of late, OOH Advertising practices are topping the chart amongst the top mediums of brand promotion. Brand owners of all ranges are adopting outdoor advertising tools to communicate with their target customers all the while affecting their buying behavior. Majority of brand owners at present prefer OOH media to reach out to their customers. What is the magic of this mode of advertising? Why more and more brand owners are investing in this promotion tool? Considering these few questions, the following observations are analyzed.

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